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Viewing posts tagged geofencing

5 Ways to Maximize Your Lists Online

March 3, 2017
9 months, 2 weeks ago
by Alexa Poulin

In a few weeks Carnegie will be on our second annual road show with Google, offering free one-day workshops on all things digital! We will be presenting on everything from Paid Search and Display to SEO, social media, and more. I will be giving a session about maximizing your lists online, so in case you can’t join us, I have boiled down that 45-minute presentation to the following 500-word blog on five ways you can do just that.  

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Those Shiny New Digital Toys Can Hurt You

Nov. 8, 2016
1 year, 1 month ago
by Mark Cunningham

There’s an old Saturday Night Live sketch where Dan Aykroyd plays a sleazy toy company tycoon (Irwin Mainway) who tries to defend his dangerous toys for the holiday season (Bag O’ Glass, Teddy Chainsaw Bear, etc.).  It’s a sketch that comes to mind for me a lot when I see so many shiny new digital marketing capabilities being thrown around as saviors for admission and higher education marketing.

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It won’t be long before your incoming 2016 class arrives on campus, while at the same time across the country seniors will be starting their last year of high school. What is your marketing plan to get in front of those high school seniors and make them part of your next year’s prospective incoming class?

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The More You Know: Geofencing Edition

March 24, 2016
1 year, 8 months ago
by Mark Cunningham

Geofencing. Everyone’s talking about it. It’s one of the shiny new toys for digital enrollment marketers. But why? Does it really work? Where and how is it best used for higher education?

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The 4 “Whos” of Digital Marketing

March 3, 2016
1 year, 9 months ago
by Mark Cunningham

Digital marketing technologies and strategies seem to be advancing significantly every day. For enrollment marketers, staying tuned in and up to date can be a full-time job in itself. However, one way to simplify and think about strategies no matter where we are in that path is to break it down to the audience level. Here are four ways to do that and some of the current tactics and technologies that apply.

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