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Viewing posts tagged Google

Let’s Stand and Clap for the Nudge!

June 12, 2017
1 year, 8 months ago
by Mark Cunningham

“Are my marketing efforts working?” It’s the million-dollar question that everyone is asking or expected to be able to answer. Possibly one of the toughest parts to answer is what impact all these different strategies are having on a campaign.

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Yesterday, Google unveiled their latest innovations at their Marketing Next 2017 event. And there are all sorts of cool advancements, developing opportunities, and cutting-edge capabilities unfolding!

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Why Schools Need to Claim Their Google My Business Page

March 23, 2017
1 year, 11 months ago
by Angie Ward

In today’s digital world, it’s no surprise that students use search engines like Google to find information about colleges. Whether they’re doing academic- and scholarship-related searches or simply trying to get a virtual preview of student life, prospects and parents alike expect to find what they need at their fingertips. And most won’t go past the first page of search results.

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As another college open house season approaches, I’m reminded of the many times I’ve heard enrollment marketers say, “We’re going to do another Facebook campaign because that seemed to work last time.” And while that is likely the case, there is a free tool that can tell you exactly which digital marketing channels drove the most event signups: Google Analytics.

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The Best of Higher Ed Digital Marketing in 2016

Jan. 9, 2017
2 years, 1 month ago
by Alexa Poulin

As we kick off 2017 with great excitement as to what it will bring to the digital marketing landscape, the New Year is also a good time to look back on the “best of” what 2016 had to offer.

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