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Facebook recently removed key targeting options and this change is impacting higher ed marketing. Find out how Carnegie is staying one step ahead!

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University of Alabama freshman Jaunetia D. Boone won this year’s $10,000 Scholarship as part of an annual contest open to first-year, transfer, and graduate students who register for free through Carnegie’s college search services, including CollegeXpress.com.

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It’s that time of year again, the time when all your hard work and marketing efforts are measured against the results culminating on May 1, aka National College Decision Day. For some institutions, there will be celebration; for others, it will be a time to reflect on what could have been done differently. In most cases, the funnel will be analyzed: How can we get more applicants? How can we get stronger applicants? How can we reach more students with interest in a certain major or academic level of achievement? The answer is simple: through CollegeXpress.

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Search engine optimization should always be considered during a higher education website redesign. Learn more about what to look out for now!

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Westford, MA—March 7, 2017. Carnegie Communications recently announced a record-breaking year of success—a year in which they connected nearly 600,000 students to colleges and universities, facilitated 5.9 million student-initiated leads for their clients, and reached over 3 million students and families directly in their homes through the CollegeXpress student lead generation service.

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