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Join us January 17–18, 2018 for our annual Carnegie Conference!
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Viewing posts tagged IP Targeting

This year's NACAC was a success and Carnegie's Audience Select was a hit! Learn more about this year's NACAC experience in Boston.

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Lobster Rolls, McDonald's, and Senior Search

Aug. 1, 2017
1 month, 3 weeks ago
by Mark Cunningham

Many higher education institutions love recruiting seniors, but are they doing it right? Here are six ways that you can enhance your senior search strategy!

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I recently returned from a week of great people, great networking opportunities, and great sessions on a variety of graduate admission topics at NAGAP 2017. (The conference for The Association for Graduate Enrollment Management, if you’re unfamiliar!) Salt Lake City provided a beautiful venue, and the feedback on the quality and variety of sessions was overwhelmingly positive.

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5 Ways to Maximize Your Lists Online

March 3, 2017
6 months, 3 weeks ago
by Alexa Poulin

In a few weeks Carnegie will be on our second annual road show with Google, offering free one-day workshops on all things digital! We will be presenting on everything from Paid Search and Display to SEO, social media, and more. I will be giving a session about maximizing your lists online, so in case you can’t join us, I have boiled down that 45-minute presentation to the following 500-word blog on five ways you can do just that.  

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As another college open house season approaches, I’m reminded of the many times I’ve heard enrollment marketers say, “We’re going to do another Facebook campaign because that seemed to work last time.” And while that is likely the case, there is a free tool that can tell you exactly which digital marketing channels drove the most event signups: Google Analytics.

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