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Carnegie Conference 2018: The Tweetable Takeaways

Jan. 22, 2018
5 months, 4 weeks ago
by Mark Cunningham

Another groundbreaking Carnegie Conference is in the books! Let’s look back at some of the highlights and takeaways from a memorable event.

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Top 6 Reasons to Attend the Carnegie Conference

Sept. 28, 2017
9 months, 3 weeks ago
by Alexa Poulin

We are just a few months away from the seventh annual Carnegie Conference! If you haven’t been before, here are the top reasons why this is the must-attend marketing conference for higher education professionals.

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Once upon a time in a land far, far away, 250 of the most thoughtful and creative higher education marketers gathered for the annual Carnegie Conference. There was sunshine and fireworks and great food, but our story doesn’t focus on that. In season six of the #CarnegieConf, it all started with gravity and a roller coaster.

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If it seems as though Google is changing all the time, it’s most likely because they are. And Google announced at their Performance Summit this week that we marketers can expect even more changes in the near future. A few of those updates really stood out to us, including expanded text ads and “mobile-first” bidding, both of which could have a significant impact to our digital strategies moving forward.

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Retargeting, in its infancy, was commonly thought of as creepy ads that follow you wherever you go after leaving a website. A constant reminder of that thing you almost bought but didn’t. But that’s so 2009! Retargeting has evolved over the years, and across all industries—including higher education—it remains to be one of the most effective marketing strategies for reinforcing brand and optimizing for conversions.

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