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Viewing posts tagged mobile applications

Don’t Scrooge Out on These 3 Digital Strategies

Dec. 15, 2014
3 years, 7 months ago
by Angie Ward

Digital Byte: Mapping Out Your Online Display Route

June 13, 2014
4 years, 1 month ago
by Angie Ward

Trouble deciding which Online Display program best suits your needs? You’re not alone. Determining where your ads appear and why requires a strategy blending both creativity and knowledge about user behavior and the vast resources available on the Web. That’s why we’ve laid out a few common admission goals to give you some direction as you map out your recruitment plans! 

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Perception is Reality . . . Or Is It?

Dec. 13, 2013
4 years, 7 months ago
by Meghan Dalesandro

Everybody wants the new toy. New is shiny. New is sexy. And tech-savvy teenagers are the biggest fans of the newest toys—right? From technology to online preferences, we assume they are only interested the newest, most cutting-edge, super flashy thing. Interesting that some marketers think that shiny new toys are required in their marketing strategies, the data clearly shows consumers don’t want or need them to make a purchase decision.

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A 2013 Pew research report indicates that two-thirds of teenagers now own mobile devices and 47% own smartphones. Of those smart-phone-savvy teens, 50% prefer using it to browse the Web, as opposed to a computer. With the influx of mobile use for online research comes an increased expectation for immediate gratification that extends beyond our college-bound youth. Building a mobile site, app, or, better yet, a fully responsive web design can be expensive, time consuming, and simply out of your jurisdiction. But there are a few best practices you can implement to ensure your marketing campaigns are optimized for the half of your audience viewing your ads on a smartphone while on the college prowl.

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The Story Behind the Numbers

Oct. 8, 2013
4 years, 9 months ago
by Jake Youmell

At the 69th NACAC National Conference in Toronto in September, I had the opportunity to attend an educational session presented by Bob Bennett, Senior Associate Director of Admissions at Clemson University; Sundar Kumarasamy, Vice President of Enrollment Management at the University of Dayton; and our own Melissa Rekos, Vice President of Digital Services at Carnegie. Their presentation, “Using Data Analysis and Market Segmentation to Reach and Engage the Right Prospects—and Their Families—Online,” focused on lesser-known sources of real-time data, methods to tackle market analysis head-on, and opportunities to reach core prospective audiences online.

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