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A few weeks ago, over 225 enrollment marketers gathered in Disney World for our fifth annual Carnegie Conference. The excitement still hasn’t fully settled down. And, in my ongoing effort to perpetuate said excitement, I thought I’d share my favorite takeaways.

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Everyday more and more e-mails are opened on mobile devices, and that’s especially true for the younger generations. Looking at our analytics over the last three months for all e-mails we sent to high school–aged students, 62% of opens were on a mobile device. Digging further, iPhone was far and away the top device opening those e-mails.

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Higher Education’s Mobile Moment

Jan. 19, 2016
1 year, 10 months ago
by Meghan Dalesandro

In many of our recent conference presentations, we’ve asked the audience this question: what are two things that all of your applicants and enrolled students have in common? Usually there is a variety of responses from the room, all of which are correct. But the answers that keep coming up are “They’re online” and “They’ve been to our website.”

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Google confirmed that their mobile-friendly algorithm rolled out on April 21. Many people called this “Mobilegeddon,” because it was supposed to completely upend mobile search results. If your site was optimized for mobile, you didn’t have much to worry about; if your site wasn’t optimized . . . things were supposed to take a turn for the worse. So, what really happened? And what happens next?

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