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Viewing posts tagged online advertising

In today’s mobile-centric world, the most effective marketing strategies are designed around the needs of mobile users. In fact, the most recent rollout of Google updates were developed with mobile users at the forefront. But Google isn’t the only one acknowledging the shift to mobile—Facebook’s all-in on the mobile marketing game as well.

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The digital marketing landscape has exploded in higher education over the last five years. Higher ed marketers are embracing these important digital advertising strategies in their overall recruitment marketing plans. But in a space that keeps changing, it can be hard to keep up. (You don’t have to tell us—we live and breathe this every day!)

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Heads up, higher ed marketers! Google rolled out device bid adjustments recently! And if you’re not celebrating yet, here’s why you should…

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As September rolls in and everyone is excited about falling leaves and pumpkin spice–flavored everything, I am most excited about the annual NACAC conference.

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Prospective students are out there searching. They’re searching constantly and for everything. And when it comes to their options for higher education, that search path can be a long one.

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