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Viewing posts tagged online advertising

It’s that time of year. You’re logging into your list sources and running counts and working through the options to get the exact list size you need. From geo to GPA, you are meticulous about the parameters, ensuring that the list you’re targeting is the most optimal prospects for your school.

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So, your fall class has arrived. Right now you might be feeling very proud of all the hard work you and your staff put in to enroll a class that met or exceeded your goals. Congrats—that’s a big accomplishment these days! Or you may be sitting at your desk staring out the window trying to figure out your next move because you came up short of your enrollment goals. Trust me, I’ve been there!

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The air is crisp, college football is back, you’ve got the Crock-Pot in the kitchen, and your counselors are back on the road.

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It’s no surprise that smart phone use among teens and young adults is drastically changing the way students consume content online and, thus, the way advertisers need to reach them. Recent surveys conclude that 91% of smart phone users have their device within arm’s reach 24 hours a day. And with higher smart phone use comes higher app use. In-app advertising is expected to more than double in 2016, from what is was last year.

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College admission and marketing professionals are gearing up for fall visits—the key opportunity for institutions to provide students (and parents) information about what you have to offer and why they should attend your institution. But how do you rise above the competition and ensure your event presence is maximized with heavy foot traffic? It starts with your online traffic. And display advertising generates those online visitors.

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