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Viewing posts tagged online advertising

In many of our recent conference presentations, we’ve asked the audience this question: what are two things that all of your applicants and enrolled students have in common? Usually there is a variety of responses from the room, all of which are correct. But the answers that keep coming up are “They’re online” and “They’ve been to our website.”

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Depending on who I talk to around the country, stealth shoppers make up anywhere from 20%–35% of your applicant pools. That’s a significant chunk of prospects flying under the radar until after they’ve applied. And these stealth applicants typically yield at a much lower rate than those students with whom you’ve been engaging throughout the recruitment cycle.

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Many institutions are focusing on transfer recruitment right now as they gear up for fall. I’ve broken down the strategies that work best for our clients in this guide to help you reach transfer students this summer:

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They’re out there. They’re active. And they’re behaving like never before. Your strategies to accomplish different results with this fall’s rising seniors needs to be different. Here are some things to consider as you plan.

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With so much opportunity to diversify your campus with international students, the big question is how to reach them—and reach them on budget. But beyond travel and tour plans, what can you do to penetrate your current international student markets or establish new ones? Here are a few cost-effective ideas to consider.

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