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Viewing posts tagged online advertising

Deposits are in, commencements are wrapping up, and budgeting is full swing for the next fiscal year. With May’s whirlwind of activity, it’s often easy to relax your efforts in the summer and focus on putting together new fall marketing strategies. But let’s not forget that summer is a key time to get your digital campaigns underway, targeting those incoming juniors and seniors, whether they are just starting their college search journey or filling out those final applications.

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Digital Byte: #TBT Retargeting Then and Now

April 16, 2015
3 years, 7 months ago
by Angie Ward

For Throw Back Thursday, I thought I’d look back on one my personal digital marketing favorites: Retargeting!

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Nike-Caliber Marketing on a Shoestring Budget

April 13, 2015
3 years, 8 months ago
by Meghan Dalesandro

As you surf the Internet or check your mailbox, you regularly see very impressive marketing efforts by some of the biggest brands in the world. Reaction: “Sigh, if only I had their marketing budget.” We all feel this way, trust me. But so much of what you’re seeing from those advertising heavyweights is doable and scalable on even the smallest of budgets.

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Your college or university has a lot to offer: academic programs, social events, philanthropic activities, alumni achievements, breaking news, and much more. You want current and potential students, parents, and other stakeholders to learn all about these things, likely through your school’s website. The most effective way of reaching these stakeholders is through organic search.

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I’m sure there isn’t a day that goes by that you don’t scratch your head and think about how to enroll more transfer students. Admission Directors across the country are all searching for them and want a competitive edge over their competitors to reach transfers first.

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