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Viewing posts tagged online advertising

What About Grad?

Oct. 1, 2014
4 years ago
by Kevin Roane

Graduate enrollment tends to be an afterthought on some college campuses—that is until the undergraduate enrollment numbers begin to drop and the university needs to fill the gap. That’s when the graduate admission office becomes the cool kid at the party and everyone pays attention to them! But until that happens on your campus, you will probably find yourself saying . . . what about grad?

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In what was a tumultuous year for admission offices across the country, how colleges and universities measured up to their enrollment goals varied significantly.

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Are You Making the Most of Your Student Data?

Sept. 12, 2014
4 years, 1 month ago
by Kayla Gaier

Big data. I’m sure you’ve heard that term many times before. It’s a buzzword that gets thrown around a lot, but what does it mean for you? As colleges and universities, you receive tons of new data every day, whether it’s from an open house where students sign up for more information, online forms, high school fairs, etc. All this data might be used to follow up with leads through phone calls or mailings, but you can also use it for something much bigger and more effective: reaching students, parents, and potential leads through digital means. You can ensure that your message is in front of your target audience’s eyes on their laptops, phones, or tablets at the right place and the right time.

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PPC can be a challenging strategy when it comes to admission marketing. If not done properly, it’s easy to use up a big budget with little yield. At this peak time of year, we’ve compiled a few tips for ensuring you are equipped for recruiting students via a knockout Pay Per Click campaign this fall.

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Marketing Must-Haves, Then and Now

Aug. 11, 2014
4 years, 2 months ago
by Jennifer Lukiewski

Back when I was a senior at Assumption College, there were phones on the dorm walls, cell phones sat in the glove compartments of your car for emergency use only, and unless you were lucky to have a roommate like me who would let you use her computer, you were going to the computer lab to write your papers. Though it probably goes without saying, a lot has changed since 2001! Now what were once luxuries in college life are expected amenities.

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