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Viewing posts tagged optimization

4 Tips for E-mail Marketing Campaign Optimization

Feb. 11, 2016
1 year, 8 months ago
by Eric Page

I love the conference high, and I love talking to people when they’re on it. It gets you going and seeing things from a whole new perspective, giving you energy and optimism about all that is possible. I heard a lot of that last month at the Carnegie Conference—people eager to return to campus to rip up or restructure their e-mail campaigns or redesign campaign landing pages after hearing from Justine Jordan of Litmus and Oli Gardner from Unbounce.      

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Everyday more and more e-mails are opened on mobile devices, and that’s especially true for the younger generations. Looking at our analytics over the last three months for all e-mails we sent to high school–aged students, 62% of opens were on a mobile device. Digging further, iPhone was far and away the top device opening those e-mails.

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There are a lot of shiny new toys out there this holiday season. The iPhone 6 and Star Wars everything seem to be must-haves this holiday season, which is no surprise.

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At the AMA Symposium for Higher Education in Chicago, Carnegie Communications and Chestnut Hill College presented a session to a packed house that focused on strategies to help address the changing landscape of predictability within the enrollment funnel: X inquiries no longer lead to Y applicants, which no longer lead to Z deposits. A variety of factors have led to these changes, but there are things that can be done to help address them. Here are some highlights . . .

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Summer is here and your campus is quiet, but it won’t be long before foliage sets in and you’re setting up your fall open houses and recruitment events. Here are some marketing tactics and quick tips to help you fill your sessions with qualified prospective students:

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