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Viewing posts tagged retargeting

It's fantasy football season, but it's also an important season for higher ed marketing! Here are 7 digital strategies you should draft this fall.

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Lobster Rolls, McDonald's, and Senior Search

Aug. 1, 2017
1 month, 3 weeks ago
by Mark Cunningham

Many higher education institutions love recruiting seniors, but are they doing it right? Here are six ways that you can enhance your senior search strategy!

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I recently returned from a week of great people, great networking opportunities, and great sessions on a variety of graduate admission topics at NAGAP 2017. (The conference for The Association for Graduate Enrollment Management, if you’re unfamiliar!) Salt Lake City provided a beautiful venue, and the feedback on the quality and variety of sessions was overwhelmingly positive.

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5 Ways to Maximize Your Lists Online

March 3, 2017
6 months, 3 weeks ago
by Alexa Poulin

In a few weeks Carnegie will be on our second annual road show with Google, offering free one-day workshops on all things digital! We will be presenting on everything from Paid Search and Display to SEO, social media, and more. I will be giving a session about maximizing your lists online, so in case you can’t join us, I have boiled down that 45-minute presentation to the following 500-word blog on five ways you can do just that.  

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Social media is where we are. It’s where we spend our time. It’s where we go to connect, express ourselves, and find out about the world around us. Finding the right approach to social media can be challenging for colleges and universities, but when done right it’s incredibly powerful. Here are four steps to building a better paid social media strategy for your institution.

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