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Viewing posts tagged social media

Attract your audience to your website using inbound marketing! Here are three tips to effectively analyze, optimize, and promote your content.

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It's fantasy football season, but it's also an important season for higher ed marketing! Here are 7 digital strategies you should draft this fall.

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Lobster Rolls, McDonald's, and Senior Search

Aug. 1, 2017
1 month, 3 weeks ago
by Mark Cunningham

Many higher education institutions love recruiting seniors, but are they doing it right? Here are six ways that you can enhance your senior search strategy!

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How to Use Social Media to Generate Student Leads

June 16, 2017
3 months, 1 week ago
by Alexa Poulin

When higher education marketers and admission teams think of social media, most associate it with their organic institutional pages where prospects, students, and alumni can all connect. And while organic social media is a great way to engage these audiences, paid social media should not be overlooked when it comes to lead generation.

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Social media is where we are. It’s where we spend our time. It’s where we go to connect, express ourselves, and find out about the world around us. Finding the right approach to social media can be challenging for colleges and universities, but when done right it’s incredibly powerful. Here are four steps to building a better paid social media strategy for your institution.

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