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Viewing posts tagged yield

Here at Carnegie we’ve been writing about the benefits of a well-strategized higher education Retargeting plan for years. From advising enrollment marketers on when to implement a Retargeting campaign way back in 2012 to why it’s unlike another billboard drive-by in 2013, and just last year when we wrote about why higher education marketers still need Retargeting.

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“Yield is going to be important this year.”

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Institutional scholarship programs have become ubiquitous within higher ed, often representing one of the largest lines in a college’s annual budget. Following this advice will help institutions optimize these significant financial commitments.

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