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Audience Select

It’s the best that online strategy and offline data have to offer

Audience Select 2.0 leverages CollegeXpress student data that’s been aggregated to create three academic tiers mirroring national undergraduate admission standards. These academic personas have been matched with additional offline census data, layering in 700 different data points for enrollment-minded segmentation. Select your custom audience and we will position your relevant messaging using display marketing.

The result? The most precise digital marketing tool in display marketing for higher education, offered only by Carnegie Communications.

What makes Audience Select 2.0 unique?

  • Pinpoint households with high school student residents and target those homes exclusively.
  • In addition to geographic information, we can layer in criteria like ethnicity, household discretionary income, and other key demographic info.
  • Audience Select 2.0 is built on persona data established through our leading college search website CollegeXpress, offering a comprehensive and proprietary national sampling of student data.

Audience Select 2.0 gives you broader reach, high school student household targeting, and more selective segmentation than ever before. It’s the smartest display marketing tool in higher education.


Ready to revolutionize your display marketing? Contact us to get started!

Ask us about our other sole source services: the CollegeXpress Platform, Carnegie Clarity, and Mobile Footprints.