More than two-thirds of all prospective students use search engines to begin their college search—making Search Engine Optimization (SEO) an essential part of any comprehensive digital marketing strategy.
At Carnegie, we offer SEO services designed to increase the visibility of your college or university’s website, boost organic search traffic, and enhance user experience. In short, we’ll help students find your website and engage them when they get there.
Carnegie's SEO services include:
We begin every SEO engagement with a technical site audit and analysis, which ensures that all of your web pages are visible in search engines. During this phase, we identify technical issues and work with your school’s marketers and developers to understand how to address them, including:
Content is the single most important ranking factor in Google’s algorithm. It’s also what your prospective students are looking for!
We provide content development and optimization, which may include:
Our higher education SEO experts can come to your campus to run a one-day hands-on SEO Writing Workshop. These workshops are beneficial to anyone at the university that creates content for the website, including admissions pages, academic pages, news stories, blog posts, and more. This workshop will give your school’s writers the tools they need to ensure that your site’s content is visible in search engines. Topics covered include:
When optimized, your Google My Business property will show up in branded and local searches. We help colleges and universities:
Social media networks are search engines too. YouTube is the second-largest search engine (after Google), and prospective students are turning to Facebook, Twitter, Instagram, LinkedIn, and other social networks to find information about your school. By sharing quality content from your website on social media networks, we can improve your SEO across all search engines.
We consult with schools on how to:
As experts in higher education SEO, we work alongside your staff or development firm to ensure your technical setup is optimized during a site development, migration, or refresh. Being mindful of SEO at this stage in your website project will save hours of SEO work and protect against dips in organic traffic during and after launch.
During this engagement, we will address:
Website accessibility ensures that all prospective students can access the information on your website. In our ADA Compliance engagement, we will ensure that your website can be read by e-readers by addressing: