Menu
Join us January 23-24, 2019 for our annual Carnegie Conference!
Social Media Marketing

Let's Get Social

Social media platforms offer extensive data that can be used for marketing segmentation, providing a powerful vehicle for influencing your audience. Capitalizing on an already engaged audience, paid social media campaigns are useful in many of the digital moments that matter in a student’s educational journey. From awareness and influence to driving an action, social provides endless opportunities for higher education marketing.

There’s a social strategy for all your audiences

Facebook

Target Facebook users directly by leveraging your student lists or building a new target audience based on age, geography, degree type, career industries, skills, interests, and more. Facebook can help you reach your unique target audience to generate inquiries, open house registrations, and applications. You can also remarket to those who have visited your website to help your brand stay top of mind, as well as seamlessly collect leads directly in the platform with lead generation ads to your 18+ audiences. Facebook is recommended for increasing brand awareness, event registration, and driving leads and conversions.

Instagram

In a similar fashion, you can also target Instagram users directly by leveraging your student lists or building a new target audience based on age, geography, degree type, career industries, skills, interests, and more. Remarket to those who have visited your website with quick videos that communicate your brand message, and offer a two-click opt-in opportunity for your 18+ audience with lead generation ads. This platform is great for undergraduate and transfer audiences and offers multiple tactics useful for brand awareness, conversion influence, and direct lead generation.

LinkedIn

Reach prospective graduate, professional, or continuing education students based on factors relevant to their degree and background. Targeting options include industry, job title, degree, skills, certifications, group affiliation, and more. A variety of advertising methods are available, such as Sponsored Content, Text Ads, and Sponsored InMail campaigns. Remarket to those who have visited your website to help your brand stay top of mind. With lead generation ads, you can seamlessly collect leads directly in the platform. We recommend LinkedIn for increasing brand awareness, driving leads and conversions, and promoting content or graduate/professional degree programs.

Snapchat

Reach your undergraduate and transfer audiences on this fast-growing platform through three- to 10-second video ads. Targeting capabilities range from using location, age range, and interests to creating list match and look-alike audiences. We recommend using Snap Ads to advertise your brand message or drive leads and conversions.

Twitter

Twitter offers in-depth segmentation and keyword targeting, a feature that is unique to this social media platform. To capture the attention of your undergraduate, transfer, graduate, and continuing education audiences, Twitter offers both photo and video ad formats and over 1,300 audience segments to choose from. We recommend using promoted tweets for branding, content, and event promotion campaigns.

Social with a purpose

Carnegie will ensure your social media campaign is designed with your audience and goals in mind for the best possible social impact.

Our design will include:

  • Audience development and testing
  • Best placement/format selection
  • Tracking and measurement
  • Synergies with other marketing efforts
  • Proactive optimizations
  • Efficient budget allocation
  • Best-practice creative development

If you're ready to run a purposeful social media campaign, contact us today!

Ask us how PPC, Retargeting, and SEO can work with your social strategy.