Streaming media offers captive audiences and targeting parameters built around your audience’s interests, all at a fraction of the cost of traditional TV and radio advertising. These popular platforms are effective in building influence and brand awareness in higher education marketing.
With 33 million viewers, Hulu offers colleges and universities an opportunity to connect with a highly engaged audience on this premium video-streaming destination. Offering an audio and visual ad format, this streaming service is an excellent option to get brand messaging in front of not only high school and college–aged students but their decision-making parents as well.
With 140 million monthly global listeners, Spotify is a powerful online option for reaching a younger audience—including high school prospects and their parents—as well as promoting graduate/professional degree programs. Spotify offers a variety of targeting strategies for these 15- to 30-second audio ads. This platform is best used to further brand awareness and for event-specific campaigns.
Reaching over 21 million young adults and 76 million total listeners, Pandora is a music-streaming service that offers several targeting and reach options, giving you the opportunity to tailor-fit your 15- to 30-second audio ads in a way that’s relevant to your specific audience. We recommend advertising on Pandora for brand awareness and event-specific campaigns to both students and their parents.
YouTube is not just a video-streaming site; it’s the second-largest search engine in the world after Google. Nearly 70% of students using video in their college search use it to understand a specific feature of a school. We’ll ensure your institution’s most captivating 15- to 30-second videos are seen by your audience using segmentation like age, interests, geographic location, and behaviors. YouTube is ideal for brand awareness and building affinity for your institution.
Ready to incorporate these channels into your marketing mix? Contact us today!