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Join us January 17–18, 2018 for our annual Carnegie Conference!
Wicked Smaht Marketing

Enrollment Marketing: Wicked Smaht Strategies to Recruit Gen Z

NACAC Preconference Seminar

Thursday, September 14, 2017

Thank you so much for joining us at the 2017 NACAC Conference. Below please find links to the session presentations and contact information for each of the speakers. If you want more information, feel free to reach out directly or complete the form below.

Session 1: Dunkies and Safety: The Comfort of Home

Can a lahge regulah and Munchkins mean safety? We will explore what we know about the next generation of students, why they are obsessed with safety (and how they define safety), and ways to create marketing efforts that resonate with them

Speakers:
Jeff Kallay
Principal, Render Experiences
e: jeff@renderexperiences.com

Trent Gilbert
Principal, Render Experiences
Vice President for Enrollment Management and Communications, Monmouth College
e: trent@renderexperiences.com
e: tgilbert@monmouthcollege.edu

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Session 2: You Don’t Have to Go to Harvard to Do Predictive Modeling Right

In this session we'll demonstrate how you don’t need a PhD to use modeling to help you to buy the right names, target the right households, and pinpoint your best potential markets.

Speaker:
Jeff McLaughlin
EVP of Enrollment Data, Strategy & Analytics, Fire Engine RED
e: jeff@fire-engine-red.com

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Session 3: Inside the Mindset of Gen Z

With the emergence of this new generation, it is critical to understand the Gen Z students you’re attracting (or not). Join us as we explain how to define your audience segments and uncover the personality and demographic makeup of this next generation of prospects. 

Speaker:
Scott Ochander
Co-founder, Dartlet
e: scott@dartlet.com

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Session 4: Recruitment Marketing to a Digital-First Generation

This generation has never known life without the Internet or smart phones, and they are admitted “screen addicts.” With this in mind, we will review the best ways to target Gen Z across the different channels of their digital life to ensure you are reaching and engaging them throughout their decision journey. #WickedAwesome

Speaker:
Alexa Poulin
EVP, Digital Operations and Marketing, Carnegie Communications
e: apoulin@carnegiecomm.com

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