Carnegie April 2017
   
Why SEO Is So Important in Higher Ed Site Redesign

Why SEO Is So Important in Higher Ed Site Redesign

Rebecca Blanchette

Many colleges and universities currently find themselves in the exciting (though sometimes grueling) process…

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Why Schools Need to Claim Their Google My Business Page

Why Schools Need to Claim Their Google My Business Page

Angie Ward

In today’s digital world, it’s no surprise that students use search engines like Google to find information…

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Is YouTube Still Safe for Higher Ed Advertising?

Is YouTube Still Safe for Higher Ed Advertising?

Vincent Sciplini

Over the past week, you may have seen complaints from big brand advertisers after their banner ads appeared…

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Get on the Short List: 4 Digital Strategies to Reach and Influence High School Juniors

Get on the Short List: 4 Digital Strategies to Reach and Influence High School Juniors

Eric Page

Research tells us most college-bound high school students will have a short list…

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How to Use IP Targeting to Better Reach Your Alumni

How to Use IP Targeting to Better Reach Your Alumni

Kevin Roane

Working on a college campus allows you the fortunate opportunity to watch like a proud parent as students walk…

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One-Day Digital Marketing Conference—Save the Date!

Save the date and come join Carnegie and our partners at Google for a day of free learning at our one-day Digital Marketing Conference deep dive. During this day-long free event, you’ll hear from a variety of higher education marketing experts on topics such as paid search, mobile advertising, video marketing strategies, search engine marketing, social media, and more. We hope to see you at one of the following dates and locations:

May 16, 2017

Baltimore Marriott Inner Harbor
110 South Eutaw Street
Baltimore, MD 21201

June 1, 2017

Kansas City Marriott Downtown
200 West 12th Street
Kansas City, MO 64105

Attendance is free but registration will be required.
Register Now »

CARNEGIE CONNECT WEBINAR SERIES


Get on the Short List: 4 Digital Strategies to Reach and Influence High School Juniors





Date: April 19
Time: 2pm EST

Get on college seeking juniors’ short list by using the influence of digital marketing. The Next two to three months will be critically important for admission marketers across the country, so join us April 19th at 2:00 PM EST, to find out how you can set yourself apart and make that short list.


Register Now

AROUND THE WEB


Minimum Viable SEO: If You Only Have a Few Minutes Each Week…Do This! (Video)
Former #CarnegieConf speaker Rand Fishkin shares how to do SEO if you have almost no time available.


New: LinkedIn Launches
Lead Gen Forms

This new LinkedIn feature in Sponsored Content campaigns removes a huge barrier on mobile devices: filling out forms.


The Unbounce Conversion Benchmark Report—Average Conversion Rates by Industry and Expert Recommendations
Here is a great resource that includes some higher education examples and quick tips on how to boost your conversions.


Brand Marketing: Metrics to Love
There is nothing quite like making people fall in love with your brand. Here are a couple ways to look at brand metrics.