By now you’ve probably seen the breaking news, read the panicked blog posts, and felt the overall feeling of anxiety…
CarnegieDartlet April 2018
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Facebook Changes and the Impact on Higher Education Advertising

Erika Fields

By now you’ve probably seen the breaking news, read the panicked blog posts, and felt the overall feeling of anxiety…

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GDPR Changes the International Marketing World, But What Does It Mean for Higher Education Analytics?

Courtney Bittelari

If you are a higher education professional working in admissions…

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Writing for CollegeXpress: The Secret to More College Brand Exposure

Eric Page

For those of you who are familiar with CollegeXpress, you know it’s a platform where high school students can search…

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Increasing Your International Student Applications…It’s Not as Hard as You Think

Jennifer Lonchar

As I’ve been meeting with clients this spring, the question of reaching international students has come up…

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How to Prepare Your Higher Ed Website for the Rise of Voice Search

Brian Mini

Since their initial release, voice search assistants such as Siri, Google Assistant, Alexa, and Cortana have seen increased…

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One-Day Digital Marketing Conferences—Save the Date!

Save the date and come join Carnegie and our partners at Google for a day of free learning at our one-day Digital Marketing Conference deep dive. During this day-long free event, you’ll hear from a variety of higher education marketing experts on topics such as paid search, mobile advertising, video marketing strategies, search engine marketing, social media, and more. We hope to see you at one of the following dates and locations:

May 9, 2018

Rochester Airport Marriot
1890 W. Ridge Road
Rochester, NY 14615

May 23, 2018

St. Louis
Marriot St. Louis Grand Hotel
800 Washington Avenue
St. Louis, MO 63101

May 24, 2018

Marriot City Center
30 S. 7th Street
Minneapolis, MN 55402

Attendance is free but registration will be required.
Register Now »


Catch up on Our Webinars

Did you miss one of our recent webinars on psychographics, social media, or website best practices? Find them all (and more!) right here, ready for viewing.

Your Dam Website: Focusing on five potential issues that can cause your site to function more as a dam than a resource, plus solutions to help you transform it into a free flow of accessible information optimized for conversions.

Psychographics: Exploring the role of demographics and psychographics in enrollment marketing, with research methods and tactics for implementation.

Practical Applications: Offering specific and real-life examples of different digital strategies applied for a variety of goals and the impact they can have.

View Recordings


Instagram Makes Stories Advertising Easier With Automatic Full-Screen Support
Say goodbye to manual ad creation—Instagram just announced that square or landscape creative can now be transformed to fit full screen.

Q&A: Teen Marketer Connor Blakley Schools Brands on Gen Z Authenticity
Get an inside look at Gen Z from a Gen Z-er who explains what sticks and what doesn’t for his generation.

Chinese Marketing Trends in 2018: What Western Brands Need to Know
If recruiting Chinese students is part of your plan this year, it's important to know these 10 tips on the Chinese audience and what works from a marketing perspective.

Why Marketers Shouldn’t Overlook the Power of Email
When you dig into metrics outside of open and click rates, you’ll find that email is a dynamic marketing strategy that can provide a strong ROI.