Carnegie August 2017
Marketing to Gen Z: 5 Things Colleges Need to Know

Marketing to Gen Z: 5 Things Colleges Need to Know


Megan Gibbs

Gen Z has officially arrived on college campuses. The generational…

Lobster Rolls, McDonald's, and Senior Search

Lobster Rolls, McDonald's,
and Senior Search


Mark Cunningham

What could these possibly have in common? I recently saw a billboard…

Why We Can’t Wait for This Year’s NACAC Conference

Why We Can’t Wait for This Year’s NACAC Conference


Alexa Poulin

With the NACAC Conference just a month away, I couldn’t be more excited…

Utilizing Posts in College and University Google My Business Properties

Utilizing Posts in College and University Google My Business Properties


Rebecca Blanchette

At the end of June, Google made its posts feature in Google My Business…

Carnegie Conference 2017

One-Day Digital Marketing Conferences—Save the Date!

Save the date and come join Carnegie and our partners at Google for a day of free learning at our one-day Digital Marketing Conference deep dive. During this day-long free event, you’ll hear from a variety of higher education marketing experts on topics such as paid search, mobile advertising, video marketing strategies, search engine marketing, social media, and more. We hope to see you at one of the following dates and locations:

September 12, 2017

Vertice Hotel Seville
Avda. de la Aeronáutica
s/n 41020 Seville

October 12, 2017

The Country Club of Asheville
170 Windsor Road
Asheville, NC 28804

October 19, 2017

Sacred Heart University
5151 Park Avenue
Fairfield, CT 06825

Attendance is free but registration will be required.
Register Now »


Carnegie & Google’s
Student Online Behavior Insights


Date: August 29, 2017
Time: 2:00 pm ET

Let’s go straight to the source. Understanding the online behaviors and preferences of students and parents is critical for developing short- and long-term strategies for recruitment and admissions. And as a Google Premier Partner, we know there is no better source than the warehouses of data Google has to offer. Join us as we go way beyond surveys and tap into the most comprehensive sets of behavioral data available to answer the key questions about prospective students' online behaviors, preferences, and journeys. Topics covered include search, mobile, social, video, your website, creative/messaging, and more.

Register Now


Google Announces AMP Speed and Viewability Enhancements for Ads
It’s all about the “Fast Fetch”! Google’s AMP team has rolled out a new enhancement that will give ads created using the AMP ad spec an extra performance boost.

5 Tips for Your Next E-mail Blast
Get to know your audience and set your next e-mail campaign up for success with these five tips.

LinkedIn Debuts “Native Video,” Looks More Like Facebook
Video makes its way to LinkedIn as users will be able to upload their own videos to the platform, allowing video advertising and live video in the future.

Site Optimization or Traffic Optimization: Which Delivers Better Results?
If you have limited time or a limited budget, it’s important to weigh the pros and cons of what you want to do to your site—and most importantly, which one will deliver better results.