Student Success Starts with Authentic Marketing: As I listened to the opening keynote at the College Board Western Forum in Las Vegas recently, I was struck by the message…
CarnegieDartlet February 2018
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Student Success Starts with Authentic Marketing

Eric Page

As I listened to the opening keynote at the College Board Western Forum in Las Vegas recently, I was struck by the message…

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SEO: Your Greatest Ally in Graduate Admission

Kevin Roane

You’ve probably heard the term SEO before, but exactly what the heck is it? SEO stands for Search Engine Optimization. And to put it in simple terms…

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Are Your College or University’s Website Images ADA Compliant?

Rebecca Blanchette

As higher ed institutions assess their website’s accessibility, images are a big factor for both ADA compliance and SEO.

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Video Marketing: Seeing Is Believing in 2018

Molly Harding

Video marketing continues to be one of the most powerful marketing initiatives because of its ability to capture and keep…

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One-Day Digital Marketing Conferences—Save the Date!

Save the date and come join Carnegie and our partners at Google for a day of free learning at our one-day Digital Marketing Conference deep dive. During this day-long free event, you’ll hear from a variety of higher education marketing experts on topics such as paid search, mobile advertising, video marketing strategies, search engine marketing, social media, and more. We hope to see you at one of the following dates and locations:

March 21, 2018

Seattle Marriott Bellevue
200 110th Avenue NE
Bellevue, WA 98004

March 25, 2018

Marina Bay Sands
APAIE Conference

April 9, 2018

Nashville, TN
Location TBD

Attendance is free but registration will be required.
Register Now »


Psychographics Are the Future of Marketing—Starting Now


Know your customer—it’s a fundamental rule of business. Without an in-depth knowledge of your buyer, your institution is subject to the common “spray and pray” method of student attraction. Basic enrollment data isn’t enough. You must know your ideal students at the most personal levels possible—their affinities, emotions, and psychological drivers. The interplay of psychographics over demographics is where the magic really happens, and this is yours for the making in higher education. Know and differentiate your students at the psychographic level, and you will be able to find them—and connect with them—in ways never before possible. In this session, we will explore the role of demographics and psychographics in enrollment marketing and walk away with research methods and tactics for implementation.

View the Recording


Google Announces AMP for Email
From keeping content up to date in real time to allowing users to get things done without leaving their inbox, email marketing will without a doubt be taken to the next level this year with AMP.

3 Ways You Could Be Unknowingly Wasting Ad Budget
The gap between intended traffic and actual traffic is a place where money can be lost. Here’s how to identify and fix the gap to make sure you’re not wasting your budget.

How Brands Can Take Advantage of Instagram Stories
Instagram stories offer a wealth of opportunity and can elevate your brand in ways you never thought possible. From polls and live video to linking your site and shining a light on your brand in general, there’s so much to take advantage of.

Google Analytics Introduces New "Audiences" Report
Data mined from this new report will provide more information about acquisition, behavior, and conversions to better inform future marketing decisions.

For NAGAP Members and Graduate Enrollment/Marketing Professionals

NAGAP, Carnegie Dartlet, and Google have partnered to develop a special Digital Insights Report compiling invaluable data from Google and Carnegie Dartlet with direct input from NAGAP members and graduate enrollment and marketing professionals! We need your help by filling out a brief survey to determine what you need most when it comes to digital marketing. Your participation will help in the development of the inaugural insights report. Contact us today at for a link to the survey or if you’d like a copy of the report once it’s released.