Another groundbreaking Carnegie Conference is in the books! After a week of great speakers, content, and connections…
CarnegieDartlet January 2018
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Carnegie Conference 2018: The Tweetable Takeaways

Mark Cunningham

Another groundbreaking Carnegie Conference is in the books! After a week of great speakers, content, and connections…

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Behind the 2017 CollegeXpress Curtain

Megan Gibbs

On the surface, CollegeXpress is part of the toolkit that colleges and universities use to fill the top of their funnels each year. It’s a lead generation platform that sent over 600,000 unique…

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Breaking Down Facebook's News Feed Changes

Erika Fields

If you were online on January 11 around 7:30 pm EST, you might have witnessed the collective panic from social media managers around the world as Facebook announced significant changes…

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3 Ways Web Personalization Can Help Your Higher Ed Website

Nina Petropoulos

Web personalization isn’t a new practice. Retail sites like Amazon and news sites like The Boston Globe use Web personalization…

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One-Day Digital Marketing Conferences—Save the Date!

Save the date and come join Carnegie and our partners at Google for a day of free learning at our one-day Digital Marketing Conference deep dive. During this day-long free event, you’ll hear from a variety of higher education marketing experts on topics such as paid search, mobile advertising, video marketing strategies, search engine marketing, social media, and more. We hope to see you at one of the following dates and locations:

March 21, 2018

Seattle Marriott Bellevue
200 110th Avenue NE
Bellevue, WA 98004

March 25, 2018

Marina Bay Sands Hotel
Pre APAIE Conference

April 9, 2018

Nashville, TN

Attendance is free but registration will be required.
Register Now »


Psychographics Are the Future of Marketing—Starting Now


Date: February 15, 2018
Time: 2:00 pm ET

Know your customer—it’s a fundamental rule of business. Without an in-depth knowledge of your buyer, your institution is subject to the common “spray and pray” method of student attraction. Basic enrollment data isn’t enough. You must know your ideal students at the most personal levels possible—their affinities, emotions, and psychological drivers. The interplay of psychographics over demographics is where the magic really happens, and this is yours for the making in higher education. Know and differentiate your students at the psychographic level, and you will be able to find them—and connect with them—in ways never before possible. In this session, we will explore the role of demographics and psychographics in enrollment marketing and walk away with research methods and tactics for implementation.

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News Feed FYI: Fighting Engagement Bait on Facebook
Click this! Comment here! Like our post! Consider each of these engagement tactics a no-go when it comes to posting on Facebook…or at least prepare for your posts to be shown less in followers’ news feeds.

6 Engagement Marketing Metrics & How to Improve Them
Engagement is crucial to understand, as it allows marketers to know how well their ads are performing. Take an in-depth look at six metrics you should be measuring to help make strong, strategic decisions.

Snapchat Will Let Non-users See Stories Outside Its App but Won’t Show Them Ads (Yet)
As Snapchat looks to expand its reach, brands will also benefit from this interesting move to take Snapchat outside of the app and into the non-user world.

28 Free Tools to Help You Find What People Search For
If you’re just learning about SEO or would like to implement a few strategies into your marketing mix, these tools will help further your understanding and get you started on the right track.