On Tuesday afternoon we rolled out a new proprietary digital marketing service called Audience Select 2.0.
Carnegie July 2017
   
Audience Select 2.0: What You Need to Know

Audience Select 2.0: What You Need to Know

Christine Kramer

On Tuesday afternoon we rolled out a new proprietary digital marketing service called Audience Select 2.0. I know…

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How SEO and User Experience Go Hand-in-Hand for Higher Ed Websites

How SEO and User Experience Go Hand-in-Hand for Higher Ed Websites

Rebecca Blanchette

Wondering how to enhance your college or university’s website through…

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4 Tips for Creating an Effective Communications Flow for Student Recruitment

4 Tips for Creating an Effective Communications Flow for Student Recruitment

Eric Page

It’s crazy to think we’re already two-thirds of the way through…

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Plan Smarter Digital Campaigns With Carnegie Clarity's Marketing Attribution Service

Plan Smarter Digital Campaigns With Carnegie Clarity's Marketing Attribution Service

Angie Ward

May 1 has come and gone, and the proverbial full circle is…

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One-Day Digital Marketing Conferences—Save the Date!

Save the date and come join Carnegie and our partners at Google for a day of free learning at our one-day Digital Marketing Conference deep dive. During this day-long free event, you’ll hear from a variety of higher education marketing experts on topics such as paid search, mobile advertising, video marketing strategies, search engine marketing, social media, and more. We hope to see you at one of the following dates and locations:

September 12, 2017

Vertice Hotel Seville
Avda. de la Aeronáutica
s/n 41020 Seville, Spain

October 12, 2017

The Country Club of Asheville
170 Windsor Road
Asheville, NC 28804

October 19, 2017

Sacred Heart University
5151 Park Avenue
Fairfield, CT 06825

Attendance is free but registration will be required.
Register Now »

CARNEGIE CONNECT WEBINAR SERIES


From Stealth to Steve: How to Take Your Marketing to a Personal Level




Date: August 2
Time: 2:00pm ET

The goal has always been to make the prospective student experience as personalized and relevant as possible. What if you could identify a stealth shopper much earlier in the cycle and make your next online engagement with them more customized and dynamic? From building custom audiences and developing “personas" to engaging both unidentified and identified site visitors, it’s now possible to reach and interact with prospective student populations in a much more individualized and dynamic way. But wait…there’s more. What if the data collected could also provide you with marketing intelligence to better understand your audience and the impact of your strategies? Join us as we discuss Carnegie Clarity and how it enables you to market smarter and connect with students “one on one” in a scalable, cost-effective, and meaningful manner.



Register Now

AROUND THE WEB


Goodbye Google Instant Search
Launched in September 2010, Google Instant Search has recently been disabled, and Google will no longer show you search results as you type.


We Analyzed 100 Million Headlines. Here’s What We Learned (New Research)
What makes an engaging headline? Learn how to craft a headline to get more clicks and shares on your content.


Tips for Testing Emojis in Your E-mail Campaigns
With emojis being part of the Gen Z language, is there a place for them in e-mail marketing? Here's how to use them correctly.


4 Strategies for Building a Brand Gen Z Can’t Resist
Is your brand ready for Gen Z? Understanding this generation’s needs and values is the first step to creating engaging campaigns.


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