CarnegieDartlet July 2018
   
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Why You Shouldn’t Count Out Bing Ads From Your Higher Education Advertising

Stephanie Yuen

When you think to run PPC search ads, your gut reaction is to run these ads on Google, right? Google has dominated a majority…

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Highlights From the 1st Annual Digital Insights for Graduate Enrollment Report

Mark Cunningham

Officially released in June, the Digital Insights for Graduate Enrollment Report is now available for download…

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Top 5 Summer Reads for Universities (and How They Can Inspire Your Marketing Campaigns)

Kitti Balas

If we were to choose the best song to summarise our feelings on…

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5 Digital Tactics for Community College Enrollment

Marie Toohey

Community colleges around the world are facing the struggles of decreased enrollment, lower budgets, a bad stigma, low…

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CollegeXpress User Survey Insights 2018, Part 2: The College Search

Megan Gibbs

As part of our CollegeXpress user survey of Class of 2018 high school graduates, we asked questions relating to their…

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CARNEGIE CONNECT WEBINAR SERIES


The Key to Conversions: How to Create Compelling SEO Content Through Storytelling




In the digital age, your institution’s website is your most valuable marketing tool. And search engine–optimized content is crucial to attracting new visitors to your website. But how do you write SEO content that converts visitors into students? The key is storytelling. In this webinar, you’ll learn how to use a combination of SEO tactics and narrative techniques to craft compelling on-page content that tells your unique story.

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AROUND THE WEB


Data-Driven Digital Marketing: How to Improve Your Marketing Strategies
How to best use data to make smart marketing decisions to reach your target audience.


4 Things Brands Must Consider When Developing a Voice Strategy
In two years, 50% of searches will be done through voice. Alexa, Siri, Amazon Echo, and Google Home are making a move in the marketing industry.


Twitter Testing Promoted Trend Spotlight Ads That Give Brands Space Atop the Explore Tab
In a world of limited space on Twitter, this new promoted option provides brands with a stronger visual banner and top billing on the Explore tab.


How to Craft a Brand Positioning Strategy in 4 Steps
Knowing who your brand is is the first step in building a marketing strategy that resonates.