Carnegie June 2017
   
What’s Now, New, and Next From Our Partners at Google

What’s Now, New, and Next From Our Partners at Google

Mark Cunningham

Yesterday, Google unveiled their latest innovations at their Marketing Next 2017 event. And there are all sorts…

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How to Use Social Media to Generate Student Leads

How to Use Social Media to Generate Student Leads

Alexa Poulin

When higher education marketers and admission teams think of social media, most associate it with…

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Let’s Stand and Clap for the Nudge!

Let’s Stand and Clap
for the Nudge!

Mark Cunningham

“Are my marketing efforts working?” It’s the million-dollar question that everyone is asking or expected to be able…

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Why Eccentric College and University Program Names Can Hinder Organic Traffic

Why Eccentric College and University Program Names Can Hinder Organic Traffic

Rebecca Blanchette

As higher education institutions try to gain a competitive edge with…

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Some Snow Never Melts: A Legend Retires

Some Snow Never Melts:
A Legend Retires

Meghan Dalesandro

The 2001 NACAC conference in San Antonio was the first time I met him. It was just a couple weeks after 9/11…

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One-Day Digital Marketing Conferences—Save the Date!

Save the date and come join Carnegie and our partners at Google for a day of free learning at our one-day Digital Marketing Conference deep dive. During this day-long free event, you’ll hear from a variety of higher education marketing experts on topics such as Paid Search, mobile advertising, video marketing strategies, search engine marketing, social media, and more. We hope to see you at one of the following dates and locations:

September 12, 2017

Vertice Hotel Seville
Avda. de la Aeronáutica
s/n 41020 Seville, Spain

October 12, 2017

The Country Club of Asheville
170 Windsor Road
Asheville, NC 28804

October 19, 2017

Sacred Heart University
5151 Park Avenue
Fairfield, CT 06825

Attendance is free but registration will be required.
Register Now »

CARNEGIE CONNECT WEBINAR SERIES


Top Google AdWords Updates for Enrollment & Admission Marketers






Google recently announced significant product enhancements that promise to dramatically change the way we approach Paid Search campaigns for higher education. As a Google Premier Partner, we’re constantly focused on how these updates can impact your enrollment needs. In this session, we’ll review some of these updates, including in-market audiences for search; Google Optimize for landing pages; and Accelerated Mobile landing pages for your search ads—plus help you answer the question, “Is my marketing working?”



View the Recorded Session

AROUND THE WEB


7 Changes by Facebook That Make It a Real Local Search Player
Facebook is making significant strides in local search and could turn into a major local search player as users discover and enjoy the search experience.


The 4 Key Metrics to a Successful E-mail
Unfortunately, not all metrics are made equal, so it’s important to know exactly which metrics to base your e-mail performance assessment off of.


How Fashion Brands Are Trying to Connect With Gen Z
See how marketers are trying to connect to the first generation of truly digital natives, born into an era in which the Internet had always existed and was never a novelty.


37% of Consumers Say Ads Placed Next to Offensive Content Impact Brand Perception
A new survey from the CMO Council reveals how negative ad experiences influence the way consumers think about brands.