Over a year ago, LinkedIn introduced LinkedIn Lead Gen Forms for Sponsored Content and InMail campaigns, allowing…
CarnegieDartlet June 2018
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The Power of LinkedIn’s Advertising in Higher Education

Catherine Bohling

Over a year ago, LinkedIn introduced LinkedIn Lead Gen Forms for Sponsored Content and InMail campaigns, allowing…

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CollegeXpress User Survey Insights 2018: Part 1

Megan Gibbs

The following blog is part of a three-part series, dissecting what we learned from an April survey to registered CollegeXpress…

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How to Make Your Higher Education Social Media Presence ADA Compliant

Erika Fields

If you’ve attended one of Carnegie Dartlet’s digital marketing workshops in the last couple of months, you know we…

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How to Utilize Google Analytics for Higher Ed Marketing

Kyle Bruen

When the average person hears the word “analytics,” it’s safe to say their eyes don’t light up with excitement. It’s more likely…

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The Key to Conversions: How to Create Compelling SEO Content Through Storytelling

Date: June 28, 2018
Time: 2:00 pm ET

In the digital age, your institution’s website is your most valuable marketing tool. And search engine–optimized content is crucial to attracting new visitors to your website. But how do you write SEO content that converts visitors into students? The key is storytelling. In this webinar, you’ll learn how to use a combination of SEO tactics and narrative techniques to craft compelling on-page content that tells your unique story.

Register Now


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