Carnegie March 2017
   
5 Ways to Maximize Your Lists Online

5 Ways to Maximize
Your Lists Online

Alexa Poulin

In a few weeks Carnegie will be on our second annual road show with Google, offering free one-day workshops…

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5 Things I’ve Learned About SEO This Year

5 Things I’ve Learned
About SEO This Year

Christine Kramer

Prior to joining the Carnegie team, my understanding of Search Engine Optimization (SEO) was…

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A Musician’s Guide to Your Enrollment Strategy

A Musician’s Guide to Your Enrollment Strategy

Scott Ochander

As a piano performance major in college, I practiced and performed some of the most difficult piano music out there…

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PRESS RELEASE: Carnegie Announces a Banner Year for Their Student Lead Generation Platform—CollegeXpress

PRESS RELEASE: Carnegie Announces a Banner Year for Their Student Lead Generation Platform—CollegeXpress

Carnegie Communications

Carnegie Communications recently announced a record-breaking year…

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One-Day Digital Marketing Conference—Save the Date!

Save the date and come join Carnegie and our partners at Google for a day of free learning at our one-day Digital Marketing Conference deep dive. During this day-long free event, you’ll hear from a variety of higher education marketing experts on topics such as paid search, mobile advertising, video marketing strategies, search engine marketing, social media, and more. We hope to see you at one of the following dates and locations:

April 6, 2017

Franklin University
Alumni Hall, 301 E. Rich Street
Columbus, OH 43215

May 16, 2017

Baltimore Marriott Inner Harbor
110 South Eutaw Street
Baltimore, MD 21201

June 1, 2017

Location - TBD

Attendance is free but registration will be required.
Register Now »

CARNEGIE CONNECT WEBINAR SERIES


4 Steps To Building A Better Paid Social Media Strategy


Date: March 22
Time: 2pm EST

Social media is where we are: it’s where we spend our time, where we go to connect, express ourselves, and find out about the world around us. Finding the right approach to social media can be challenging for colleges and universities, but when it’s done right, it’s incredibly powerful. In this webinar we will discuss four steps to building a better paid social media strategy for your institution, including audience development, ad creation and testing, Retargeting and engaging audiences, and integrating social media into your overall digital strategy.


Register Now

AROUND THE WEB


What Are Google Search Operators?
Google search operators are special characters and commands that extend the capabilities of regular text searches. Use these to check your site and get more out of your daily web searches.


3 Things Web Designers Need to Know About SEO
Here are a couple important things to check to ensure you are doing the most you can to get higher rankings.


Why you need to
get back to SEO basics

You can be well-versed on all the latest SEO trends, but this article notes that you need to get the fundamentals down first and gives you a couple places to start.


Google: Keywords In URLs Are An Overrated SEO Factor
Google's John Mueller told SEOs again keywords in URLs are overrated for SEO. Make URLs for users.