Magic doesn’t just happen in a digital campaign once a prospective student clicks on an ad. A landing page, however…
CarnegieDartlet March 2018
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10 Tips to Create Killer Landing Pages for Higher Ed Digital Campaigns

Alexa Poulin

Magic doesn’t just happen in a digital campaign once a prospective student clicks on an ad. A landing page, however…

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3 Ways to Nurture Your Organic Social Media Presence

Erika Fields

Call it nostalgia or maybe just getting older, but I’ve been thinking a lot lately about how far we’ve come from…

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Active High School Sophomores and What They Mean for You

Eric Page

We’re seeing an exciting and interesting trend in prospective student behavior on CollegeXpress so far this year…

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Why You Should Be Writing Your Site Content with SEO in Mind

Rebecca Blanchette

When’s the last time your college or university evaluated the content on its website? Has it been years since…

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One-Day Digital Marketing Conferences—Save the Date!

Save the date and come join Carnegie and our partners at Google for a day of free learning at our one-day Digital Marketing Conference deep dive. During this day-long free event, you’ll hear from a variety of higher education marketing experts on topics such as paid search, mobile advertising, video marketing strategies, search engine marketing, social media, and more. We hope to see you at one of the following dates and locations:

April 9, 2018

Renaissance Nashville Hotel
611 Commerce Street
Nashville, TN 37203

May 9, 2018

Rochester Airport Marriott
1890 W. Ridge Road
Rochester, NY 1461

May 23, 2018

St. Louis
St Louis, MO
Location TBD

Attendance is free but registration will be required.
Register Now »


Did you miss one of our recent webinars on psychographics, social media, or website best practices? Find them all (and more!) right here, ready for viewing. Past webinar topics include:

Your Dam Website: Focusing on five potential issues that can cause your site to function more as a dam than a resource, plus solutions to help you transform it into a free flow of accessible information optimized for conversions.

Psychographics: Exploring the role of demographics and psychographics in enrollment marketing, with research methods and tactics for implementation.

Practical Applications: Offering specific and real-life examples of different digital strategies applied for a variety of goals and the impact they can have.

View Recordings


Deciphering Gen Z: Why Brands Need to Transform Their Marketing
Generation Z is unlike any generation we’ve even seen. Market to them in a way that resonates.

Messenger Marketing: The Next Frontier for Business Growth
Messenger marketing is poised to change how businesses communicate with their audiences in a big way. It’s the start of conversation, not the end.

Mastering Analytics Is Key to Taking Back Control
“Analytics puts marketers in the drivers’ seat.” Take control of your own analytics to make more informed marketing decisions.

The 3-Step Guide to Incorporating Influence Marketing Into Your Social Media Strategy
Don’t underestimate the power of influencers and how they can positively impact your brand.