Carnegie May 2017
   
6 Digital Marketing Tips for Graduate Enrollment from NAGAP 2017

6 Digital Marketing Tips for Graduate Enrollment from
NAGAP 2017

Jennifer Lonchar

I recently returned from a week of great people, great networking…

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The Most Powerful Lead Generation Engine in Higher Ed

The Most Powerful Lead Generation Engine in Higher Ed

Jim Kelly

It’s that time of year again, the time when all your hard work and marketing efforts are measured against the…

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The Next Wave of Market Intelligence: Social Listening

The Next Wave of Market Intelligence: Social Listening

Liz Gross

Indulge me, for a minute, while I paint a picture of a data-driven marketer’s paradise. Imagine a persistent focus…

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Google Optimize for Higher Ed Marketers

Google Optimize for Higher Ed Marketers

Grant Geske

If you’re a college or university marketing professional wondering how Google Optimize can be used to…

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Carnegie Clarity Demo

Carnegie ClarityTM is our advanced Web personalization and marketing attribution tool. Check out the demo to see how a personalized user experience can impact your student enrollment!

One-Day Digital Marketing Conference—Save the Date!

Save the date and come join Carnegie and our partners at Google for a day of free learning at our one-day Digital Marketing Conference deep dive.

June 1, 2017

Kansas City Marriott Downtown
200 West 12th Street
Kansas City, MO 64105

Register Now »

CARNEGIE CONNECT WEBINAR SERIES


SEO & User Experience - Part 1




Wondering how you can drive more organic traffic to your website? Or how your website’s design affects the actions users take on your site? In this webinar, you will learn how SEO and user experience go hand-in-hand. In part one of this two-part series, we’ll go over our top five metadata tips and other technical aspects of Google’s algorithm that you should be aware of. In part two, we will explain why content really is king and provide some insight into how to optimize content both on your website and on social media networks.


View the Recorded Session

AROUND THE WEB


LinkedIn Just Sharpened Its Ad Targeting Offerings with Matched Audiences
Brands can now use LinkedIn in conjunction with website Retargeting, account targeting, and contact targeting.


The Little-Known Preview Text Hack You May Want to Use in Every E-mail
Create a white space after your preview text so you aren’t pulling in text from other areas of your e-mail that might end up being a distraction.


The Character Count Guide for Blog Posts, Videos, Tweets & More
What is your ideal character count for your audience? This article includes a detailed guide to limits and ideal counts for all platform types.


Launching a New Website: Your SEO Checklist – Whiteboard Friday
5 tips to follow to make sure your website is optimized for SEO before going live.