CarnegieDartlet May 2018
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Carnegie Dartlet's Official GDPR Statement

Carnegie Dartlet

Carnegie Dartlet is ready for the implementation of the EU General Data Protection Regulation (GDPR) on May 25, 2018.

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Ready for Launch: A Guide to Positioning Your New Academic Program for Success

Eric Page

Many schools around the country are launching new academic programs as a way to attract more students or better serve…

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5 "Buyer Beware" Questions to Ask Your IP Targeting Vendor

Alexa Poulin

In the last several years, IP Targeting has become a staple for enrollment marketers and a fundamental part of…

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How to Use Instagram Stories in Higher Education Marketing

Katie Maier

As a higher education marketing professional who personally spends far too much time watching Instagram Stories…

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The Unexpectedly Simple Way Your Web Content Can Prevent Summer Melt

Megan Brake

Every year, students commit to colleges and universities in the spring. Then, sometime during the summer, many of them…

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One-Day Digital Marketing Conferences—Save the Date!

Save the date and come join Carnegie and our partners at Google for a day of free learning at our one-day Digital Marketing Conference deep dive. During this day-long free event, you’ll hear from a variety of higher education marketing experts on topics such as paid search, mobile advertising, video marketing strategies, search engine marketing, social media, and more. We hope to see you at one of the following dates and locations:

May 23, 2018

St. Louis
Marriott St. Louis Grand Hotel
800 Washington Avenue
St. Louis, MO 63101

May 24, 2018

Minneapolis Marriott City Center
30 South 7th Street
Minneapolis, MN 55402

June 6, 2018

Marist College
3399 North Road
Poughkeepsie, NY 12601

Attendance is free but registration will be required.
Register Now »


What’s New and Next With Pay Per Click Marketing

Date: May 22, 2018
Time: 2:00 pm ET

There have been many changes in paid search marketing in the past year. Marketers now have access to several new and promising targeting features, ad formats, and options for reaching qualified prospective students. In this session, we will explore Pay Per Click best practices, top features, and how to stay on top of this ever-changing landscape to ensure your PPC campaigns continue to be effective.

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What the GDPR Means to Social Media Marketers
A few things to keep in mind for your social strategy as we head into a new, uncharted GDPR world.

How Artificial Intelligence Is Raising the Bar on the Science of Marketing
Not only has AI officially become part of the business landscape, it has already started to change marketing science in a variety of ways.

9 Must-Have Components of Every Email Marketing Campaign
Email marketing has always been a powerful medium. Automation makes the entire process a lot smarter, faster, and effective.

How to Optimize Your Google My Business Listing
Google My Business is an essential part of local SEO. Done correctly, it can serve as a great marketing partner.