Carnegie November 2017
   
Your Dam Website: 5 Reasons Students Aren’t Converting on Your College Site

Your Dam Website: 5 Reasons Students Aren’t Converting on Your College Site

 

Angie Ward

A website is an institution’s greatest marketing asset. Yet most colleges…

>
3 Ways to Take Higher Education Advertising to the Next Level with Audio and Video

3 Ways to Take Higher Education Advertising to the Next Level with Audio and Video

 

Erika Fields

It’s 2017, and the Internet is moving at the speed of light. Every day it seems…

>
Going Global: Digital Marketing Tips for International Student Recruitment

Going Global: Digital Marketing Tips for International Student Recruitment

 

Melissa Rekos

It’s been quite the international month for Carnegie! We held our first…

>
Winter Is Coming…and That Means Spring Is Too!

Winter Is Coming…and That Means Spring Is Too!

 

Jennifer Lonchar

In case you didn’t pick up on it with the title, I am a Game of Thrones junkie…

>
Carnegie Conference 2017

CARNEGIE CONNECT WEBINAR SERIES


Why Students Aren’t Converting on Your College Site

 


Date: December 6, 2017
Time: 2pm ET

A website is an institution’s greatest marketing asset. Yet most colleges and universities admittedly have websites that lack in areas essential to converting prospects at various stages in the funnel. From a lack of visibility in organic searches to content and layouts that hinder user experience, some websites can be the opposite of an asset: they can be a barrier when users try to do the exact thing you want them to do, or worse—what they want to do. In this webinar, we’ll discuss five ways your site could be serving more as a dam than a free flow of accessible information optimized for conversions.

Register Now

AROUND THE WEB


An Insider’s Guide to Using Google’s Search Console to Fix Your Site
Google’s Search Console provides data you can’t find in Google Analytics. Use this tool to diagnose everything about your site from Google’s point of view.


9 Stats That Will Make You Want to Invest in Content Marketing
Users are drawn to authenticity and transparency in a brand. Use content to bring them in and convert inexpensively.


Why the Digital User Experience Is Synonymous With Brand
As mobile is used more and more, it’s imperative to provide the best mobile experience for your users. Either that, or get left behind as a top brand.


Snapchat Rolls Out Conversion-Tracking Snap Pixel for Brands to Tie Site Traffic to In-App Ads
Snapchat is making moves with conversion tracking, as marketers will begin to see traffic and ROI with this social platform.