Register today for the Carnegie Dartlet Conference in Disney, January 23-24, 2019.
CarnegieDartlet November 2018
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FAQs About Social Media for Higher Education

Erika Fields

In this second installment of our FAQ blog series on social media in higher education, we’ll make sure you head into the holiday…

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3 Important Marketing Audits Every College Needs to Conduct

Mark Cunningham

There’s a current reality in higher education involving market compression, increased competition, and hundreds of other…

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Google’s Responsive Search Ads—What Are They and How Do They Work in Higher Education Advertising?

Kate-Lynn Schraffa

In early 2018, Google began to roll out responsive search ads…

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Digital Advertising on Pandora and Spotify in the Higher Education Realm

Laura Ganci

With a few different music-streaming services available, it can be difficult to know where to start for your college or university’s…

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8 Takeaways from the SMX Conference for Higher Education Marketers

Denise Lucacio

Last week a few of our team members had the opportunity to attend the SMX Conference in New York City, which was…

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Streaming Media for Higher Education Marketing

Date: December 4, 2018
Time: 2:00 pm ET

Streaming media offers captive audiences and targeting parameters built around your audience’s interests, all at a fraction of the cost of traditional TV and radio advertising. These popular platforms are effective in building influence and brand awareness in higher education marketing. In this webinar, we’ll do a deep dive into some of these streaming platforms, including Pandora, Spotify, and Hulu, reviewing their targeting capabilities and how you can incorporate these channels into your overall digital marketing mix.

Register Now


5 SEO Trends That Will
Matter Most in 2019

Start planning for 2019 now and set yourself up to get to the top of Google searches with these tips.

How Evolving User Patterns Drive New Ad Experiences on YouTube
Longer viewing sessions, more self-directed discovery, and watching on TV are all trends YouTube is watching and adapting to.

Why Personalization Is the Next Big Opportunity in Social Media Marketing
Learn the art of social listening to create the ultimate connection between you and your followers.

Should You Capitalize Your Subject Lines? This Marketing Expert Found Out
A simple A/B test can unlock higher open rates, better engagement, and more insight into your audience.