CarnegieDartlet October 2018
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Google Signals Enables Cross Device Reporting for Higher Education Google Analytics

Matthew Diehl

Google Signals is a Google Analytics feature that enables…

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5 Themes From NACAC 2018

Eric Page

It’s always valuable and interesting to spend time reflecting after a NACAC Conference, and this year is no different coming off…

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3 Emerging Trends in Higher Education Social Media Marketing

Erika Fields

When more than 150 higher education social media marketing professionals convene in one room for two days in New York…

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Data in Higher Education: Telling Your Story Through Your Numbers

Kelli Dolan

What’s more likely to catch a potential student’s attention when they’re searching for colleges: empowering and well-written…

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Video Best Practices: How to Drive Conversions on Instagram and Snapchat with Creative Content

Date: October 29, 2018
Time: 2:00 pm ET

As prospective students’ social media usage continues to drastically shift toward platforms like Instagram and Snapchat, it’s critical to provide relevant content to users where they’re most active. In this webinar, we’ll share best practices for creating content that drives action—from requests for information to increased event attendance and applications—through Instagram Stories and Snap Ads.

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Why nothing matters more than your email's subject line
The most simple advice for writing your next subject line: be authentic.

The importance of building brands with purpose
For brands looking to earn loyalty, advancing social causes is no longer an option, but a necessity.

What a real-life social media style guide looks like (and how to make your own)
Make sure your social team is on the same page so all platforms have the same voice, tone, formatting, and more.

Snapchat's pitch to marketers: don't underestimate AR
Social media marketing is old news. Are you ready for camera marketing?