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Carnegie Conversations

Every month the Carnegie team compiles articles and information we think are timely, helpful, and (hopefully) thought provoking into one handy newsletter. Don’t miss out! Sign up today to get on the list. You can check out our archives below.

November 2018 Social Media FAQs, Marketing Audits, Google's Responsive Search Ads, Streaming Media, and SMX Takeaways

October 2018 Google Signals, Themes from NACAC, Trends in Higher Ed Social Media, and College Data

September 2018 CollegeXpress Insights, SEO Basics, Instagram Lead Generation, and Video Best Practices Webinar

August 2018 Social Media FAQs, Discovering Your Authentic Personality, Video SEO, and Authentic Storytelling

July 2018 Bing Ads, Graduate Enrollment Report Insights, Top Summer Reads for Universities, Community College Enrollment, and The College Search

June 2018 LinkedIn, CollegeXpress, Social Media ADA Compliance, Google Analytics, and more

May 2018 GDPR, IP Targeting, Instagram Stories, Preventing Summer Melt, and PPC Webinar

April 2018 Facebook Changes, GDPR, CollegeXpress, International Recruitment, and Voice Search

March 2018 Landing Pages, Organic Social Media, Active Sophomores, SEO, and more

February 2018 Authentic Marketing, SEO, ADA Compliance, and Video Marketing

January 2018 Carnegie Conference, CollegeXpress, Facebook News Feed, Web Personalization, and the Carnegie Dartlet Merger

December 2017 Social Media Marketing Misconceptions, Your CollegeXpress (formerly PC&U) Platform, Retargeting Ruined Christmas, and All I Want Is More International Students

November 2017 Your College Site, Higher Education Advertising with Audio and Video, Going Global: International Student Recruitment, & Winter is Coming

October 2017 Carnegie Conference, Display Advertising, Utilizing Blogs, & Steps to a Successful Higher Ed Inbound Marketing Strategy

August 2017 Gen Z, Senior Search, NACAC 2017, Google My Business Posts, Carnegie Conference, & Digital Workshops

July 2017 Audience Select 2.0, SEO and UX, Communications Flow, Carnegie Clarity, & Digital Workshops

June 2017 Google Partner, Social Media & Student Leads, The Nudge, Organic Traffic vs. Eccentric Program Names, Ken Snow Retires, & Digital Workshops

May 2017 NAGAP 2017, Higher Education Lead Generation, Social Listening, Google Optimize, Carnegie Clarity Demo, & Digital Workshops

April 2017 SEO, Google My Business, YouTube & Higher Education, Digital Strategies, IP Target Alumni, & Digital Workshops

March 2017 Maximize Your Lists, SEO, Enrollment Strategy, & Digital Workshops

February 2017 Paid Social, WeChat, Google Analytics, Digital Workshops & the #CarnegieConf

January 2017 The Best of 2016, 5 Ways to Make Digital Personal, Improve Your Retargeting & Carnegie Clarity

December 2016 12 Digital Marketing Tips, Sponsored InMail, and Google Data Studio

November 2016 Google vs. Bing, A New UI, Shiny Digital Toys & Conference FAQs

October 2016 Marketing Terms to Know, The Importance of Redirects & All-in-One Mobile Marketing

September 2016 NACAC, Analytics Goals, Improving Search Results & Device Bid Adjustments

August 2016 Expanded Text Ads, Free PPC, and the PC&U Engine

July 2016 Webinars to Watch, Landing Page Best Practices, Fall Strategies, & Effective Banner Ads

June 2016 Recruiting Non-Traditional Students, Local SEO, Google Updates, and Community College Pathways

May 2016 Branding, Google Digital Workshops, and Fringe Benefits

April 2016 Geofencing, Retargeting, Our Google Partnership, and Making Your Admission Dreams Come True

March 2016 Facebook, The 4 Whos of Digital Marketing, Google Changes, and Finding Non-traditional Students

February 2016 Authenticity, Dashboarding, E-mail Optimization, and More

January 2016 Instagram, Yield Strategies, The Mobile Moment, and More

December 2015 Retargeting Drama, Shiny New Marketing Toys, PPC Wishlist, Search List Optmization

November 2015 Strategic Alliance, Black Friday Search, Google + Yahoo, Predicting the Unpredictable

October 2015 Social Media Metrics, Ad Blocking, Unexpected Web Traffic, Reflections from NACAC, and More

September 2015 NACAC history, fall travel marketing, and what Google knows about you, and more

August 2015 Text Marketing Tips, the Power of Personalization, Advertising Fall Events, and More

July 2015 Stealth "Shoppers," Scholarship Marketing, The Journey to Filling Your Class, and More

June 2015 Planning for Fall, International Students, Transfer, Open Houses, and More

May 2015 Budget Best Bets for Remaining FY15, Campus Culture, PURLs, and More

April 2015 Maximizing Shoestring Budgets, Qualified Leads How-To, #TBT Retargeting, and More

March 2015 E-mail Rules, Transfer Students, NAGAP, Spring Outreach, SEO, and More

February 2015 Conversions, Yield, IP Targeting, and Lasting Brand Impressions, and More

January 2015 Attention Ratio, Layered Digital Strategies, Coming to the Dark Side, and More

December 2014 Message Match, Mobile, Video, IP, Search Differently, Webinars, and More

November 2014 Continuous Search, IP Targeting, Landing Pages, Demonstrated Intenders, and More

October 2014 Beat Enrollment Goals, Boost Grad Recruitment, NACAC Reflections, Improve Conversions, Fill Your Funnel

September 2014 Smart Data Use, 5 Wise Budget Moves, Stealth (non)Apps, Improved CTRs, #NACAC14

August 2014 6 Tips for Fall, IP Targeting, Must Haves, and Conversions

July 2014 Who Are Respondents? What Are Annotations? Where's Waldo?!

June 2014 Summer Search, Online Display and Analytics for Recruitment Marketing, and More

May 2014 Mystery Leads, Summer Budget Tips, Cooling Down Summer Melt, and More

April 2014 Search Differently, Out-of-State Recruitment, Analytics, and May 1 Numbers

Late March 2014 The Changing Enrollment Funnel, Twitter 101, Online Display FAQs, Grad Recruitment

Early March 2014 Using Data, Integrated Marketing Best Practices, and Do What You're Good At

January 2014 Measuring Success w/ Clemson, PC&U Year-End Numbers, Digital Game Changer

December 2013 12 Days of Christmas, Google Analytics Tips, PC&U, and more

November 2013 20 years in Admissions, Digital Recruitment, Getting Hairy, Social Media with Purpose

October 2013 Mobile Mania, Data, Multi-Channel Marketing, and More

September 2013 Analytics, Student Search, PPC, Recruitment, and More

August 2013 Search, Lead Nurturing, NACAC, Content Marketing, and More

July 2013 Online Reach, #Hashtags, Audience Measurement, and more

May 2013 Data, Stealth Grads, Deposit Deadlines, and more

April 2013 Transfer Students, May 1st, PC&U, Boston One Fund, and more

March 2013 Digital Marketing, SEM, Spending Wisely, Fashion, and More!

February 2013 Going Global, Digital College Search, Downton, and more!

November 2012 International and Grad Recruitment, Mobile Design, and #EMChat