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Carnegie Scholarship Service

Scholarships to students pursuing higher education.

For 30 years Carnegie has been a leader in higher education marketing and recruitment, connecting students with schools that match their strengths and interests. Scholarship providers can now take advantage of these proven techniques to match highly qualified candidates with awards fitting their needs.

With Carnegie Scholarship Service, scholarship providers gain:

  • Access to a robust pool of highly motivated and qualified potential scholarship candidates
  • Integrated marketing services employing the most innovative and effective digital and direct marketing methods
  • Featured presence on, a top college and scholarship search portal for students, parents, and counselors

Carnegie offers three proven services that can help providers identify the students who will benefit most from their scholarship opportunities.

Student Outreach and Lead Generation

Using our PC&U Platform and student data from the College Board, ACT, and NRCCUA, we can precisely target prospective scholarship recipients by academic achievement, program interest, and demographics. Our multi-touch campaigns include direct-to-home print distribution, e-mail communication designed to meet your program’s specific needs, and a featured and interactive presence on

Audience segmentation options include:

  • Academic Achievement
  • Program Specific
    • Business
    • Education
    • Health and Medicine
    • Science and Engineering
    • Visual and Performing Arts
  • Geographic
  • Demographics
    • Catholic
    • Christian
    • Graduate
    • Multicultural
    • International
    • Transfer

Digital Marketing Solutions

Carnegie was the first digital marketing agency to work exclusively in higher education, and we’re able to leverage 30 years of managing student data to construct and deliver campaigns that yield incredible, consistent results. We can help you define your target audience, develop an engaging message, and reach them wherever they are.

Highly customizable digital services include:

  • Digital Creative Design
  • Online Display Advertising
  • Search Engine Optimization (SEO)
  • Paid Search Marketing (PPC)
  • Mobile Marketing
  • Social Media Strategy and Advertising
  • Tracking Responses, Collecting Data, and Facilitating Immediate Follow-up

Direct Marketing Campaigns

Carnegie will help you develop and execute direct marketing campaigns that stand out, resonate, and ultimately encourage students to apply. Our services are specially designed for higher education, and our solutions augment traditional outreach campaigns by integrating the most effective facets of digital marketing.

Integrated direct marketing services include:

  • Mailing List Procurement and Segmentation
  • Creative Development, Printing, and Mailing
  • On-demand Variable Data Printing

Let us know how we can help you find the students who best meet your scholarship’s criteria and who will benefit most from the opportunities these funds offer. Please contact us so we can discuss your needs, interests, and ways Carnegie Scholarship Service can assist you.