Join us January 17–18, 2018 for our annual Carnegie Conference!
Private Colleges & Universities

The Integrated Recruitment and Marketing Service for Independent Higher Education

With 25+ years of experience in providing lead generation for colleges and universities, Private Colleges & Universities magazine (PC&U) delivers the audiences you are seeking. PC&U is comprised of 37 unique editions, and you can customize your presentation to each niche market and reach students and their parents in the home as well as online.

Participation includes a customized online profile on our leading student portal, Students can request information from your profile and have one-click access to your own site and online application. Including magazine, e-mail and online, PC&U reaches over 3 million students through College Board PSAT and SAT, NRCCUA, and also ACT-PLAN test takers.

  • Home-delivered to over 1.6+ million pre-qualified high school students
  • 1.8 million additional students reached through e-communication
  • 37 editions segmented by academic score range, region, and academic major interest
  • Comprehensive search universe including College Board, NRCCUA, and ACT-PLAN
  • Self-initiated, selective inquiries sent weekly in your preferred format
  • Customized college profiles in print and on the Web with one-click access to your website, application, and e-mail


"At the University of Dayton, we don't just recruit students to enroll. We recruit students to graduate and PC&U has been an important asset in providing us with students who exemplify our values and mission as a Catholic, Marianist university. Each year, we experience an exponential increase in the number of students who apply and enroll and become vibrant members of our community. Our partnership with PC&U provides a valuable return on investment for the University."

 — Sundar Kumarasamy, Vice President for Enrollment and Marketing, The University of Dayton


Enhancement Services

Custom Response Service

Shortening response time to an inquiry speaks volumes about your commitment to good student service. Not to mention, repeated exposure when interest is strongest helps brand your school as an appropriate educational option.

How it Works

The day after a student requests information for your institution through our websites, e-mail, or magazines, a customized response will arrive in their e-mail inbox. The response includes your school's logo and name with a customized message. It appears to the student as a personal message from you.


Take your PC&U profiles with you! Attractive, lightweight, and cost effective in two-page or four-page formats, reprints can be tailored to your specifications. Suggested uses include direct mail, college fairs, high school visits, international student outreach, and more. Also available in foreign languages.

Download PC&U production specifications

Browse current editions of PC&U