The One Fund Boston

The One Fund Boston

As a metro-Boston-based company, Carnegie Communications has many friends, family, colleagues, and clients throughout the Boston area. The events of last week have been both devastating and tragic, and our hearts go out to any and all impacted. We wanted to take this opportunity to simply encourage donating to the victims and families from the Boston Marathon Bombing.

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Four Things You May Not Know About PC&U

Four Things You May Not Know About PCU

This spring, schools are feverishly working to meet the enrollment goals and are identifying areas and audiences where they'll need to prioritize for the coming year. Maybe you already knew that PC&U has been helping schools reach the prospective student audiences they need since 1985, but here are four more things that may be news to you…

1. PC&U is the only resource of its kind that reaches students and parents directly in their homes. Nowhere else can you feature your school in front of the exact type of audience you need…

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Search and Display: A Farmer's Guide to a Successful Enrollment Season

Search and Display: A Farmer's Guide to a Successful Enrollment Season

There's a saying that comes to mind this time of year: "If you want something to harvest in the fall, you'd better be planting in the spring." In terms of a digital strategy, it may feel like there are a million seeds that need planting in multiple gardens. While this may be the case, allow me to simplify things by breaking down the common goals that many feel yield the most growth potential in admission marketing…

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Reaching the Elusive Transfer Student

Reaching the Elusive Transfer Student

Those elusive transfer students: how do you reach them? It's important not to cross that proverbial line between well-crafted messaging and outreach that could be seen as (dare I say) poaching. More than ever, many schools are focusing on growing their percentage of transfer students, and if not growing, then certainly nothing less than maintaining current numbers. For most schools this is a familiar question and an annual challenge. In a perfect world, all students could afford (financially as well as academically) to commit…

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Happy May 1st from Me and My First

Happy May 1st from Me and My First

Due dates–have you ever realized the importance of these two words? Due dates can apply to many different situations in life: a project in school, a task for work, or, as I just recently experienced, the day my child was to be born.

Due dates can lead to much anxiety and sleepless nights, and I experienced both while awaiting the arrival of my now three-month-old son, my first child. This due date was an exciting but stressful one, as they tend to be; like any parent, I hoped to have a healthy, happy child. I also hoped my wife and I could quickly adjust to the huge lifestyle change.

Looking back, the thoughts I had while waiting for my son's due date were not so unlike the thoughts of many deans and directors in the admission world as they wait for the May 1 deadline to arrive. Having worked…

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Around the Web

More search options, and keeping up with trends

Automatically match your promoted tweets via keywords in search to timely and relevant topics. It will be interesting to see how schools adopt this to reach their target audiences. Twitter is finally giving everyone the ability to target based on their own keywords.

Decisions

Making a decision. Why is it so tough? One higher ed professional's thoughts during this critical decision time

The Elusive Integrated Campaign: How to get There?

A good perspective on how to take advantage of your unique opportunity to engage consumers through the integration of print and digital mediums.

E-mail Marketing Metrics Study Identifies Top Performers & Sets Industry Benchmarks

Education well represented in Silverpop's 2013 E-mail Marketing Metrics Benchmark study. How does your e-mail marketing stack up to these industry comparisons?

Search Gets a Mobile Makeover

With more and more searches coming from mobile devices it is important to keep SEO and SEM in mind for mobile as well as on the desktop.