On the 12th Day of Christmas My True Love Gave to Me…a Marketing Lesson?

20+ Years in Admission vs. Three Weeks at Carnegie: What I Thought I Knew

I never thought much about the song the 12 days of Christmas, until recently. Remember that song? Then again, how can you forget it at this time of year-there is…

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E-mail/Online/Mobile Prospective Student Reach Through PC&U

Digital Byte: How to Market a New Program Online and On Time

From freshmen to seniors, PC&U reaches students across all channels during the entire year. And many schools are excited to learn about the impact PC&U has with…

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The 2014 Carnegie Conference

The 2014 Carnegie Conference

Integrating Traditional & Digital Marketing Strategies

January 30-31, 2014
Disney's Yacht & Beach Club Resort

Join us as we explore the critical connection between marketing strategy and enrollment. Through multi-channel marketing, effective branding, comprehensive big data analysis, and thoughtful lead nurturing, this year's conference sessions will sure to inspire you for your next marketing move.

» Register Today


Get More from Your Google Analytics in 2014

Getting Hairy for Charity at Carnegie

Over the course of a week, I speak with dozens of admission and marketing professionals from small private schools, large public institutions, and everything in between. And while each person, department, and college has a varying level of experience, staff, and marketing budget, many of our clients share a common theme-they don't utilize their analytics enough.

I love helping colleges build successful online recruitment plans, and I also happen to be certified in Google Analytics, so it's no surprise that I find this trend troublesome. Therefore, I've highlighted a few simple metrics for admission folks to look out for to gain some meaningful insight as their 2014…

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Around the Web

Digital Marketing And Analytics: Two Ladders For Magnificent Success

An integrated marketing campaign is a must, but make sure you don't do too much too soon.

A fundamental gap remains between marketers' and consumers' ideas about various messaging channels

There is a big difference in how you think your audience wants to hear from you and how they actually want to hear from you. Try to align your practices with what your audience expects and prefers.

10 Surprising Social Media Statistics

Social Media has changed a LOT in 2013. Here are some interesting facts you might not have known.

The increasing importance of a mobile-optimized experience

Yet another mention about the importance of making sure your content is mobile friendly, this time from Google AdWords.


Carnegie Connect Webinar Series

Join us for our free Carnegie Connect webinar series to bring you the latest research and best-practice strategies for optimizing your marketing campaigns. The webinars are packed with information and are completely free!

Carnegie heading to NACAC!

Using Online Strategies to Market a Specific Degree Program

Whether it's a new program or one that has become a priority, we'll explore several digital marketing strategies to help you promote a graduate, undergraduate or online program that will yield results. From initial branding and awareness to conversion, creating a surround digital strategy is critical for reaching your enrollment goals.


 Tuesday, January 21st


 2 pm ET

In case you missed our recent webinar Social Media with a Purpose a recording of this popular session is available.