Reaching Students and Parents Online – The Magic Formula

#Hashtag University

Last month at PACAC, I gave a presentation on "Reaching Students and Parents Online – The Magic Formula". So many schools are trying to figure this out, and it was great to share how this can be done. Also, what seemed to get the most interested response during and after the presentation was how our PC&U data, history, and knowledge…


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Digital Byte: Banner Up!

Digital Byte: Banner Up

In a technology-driven world, display advertising plays an increasingly important role in marketing. What were once those memorable commercial breaks in prime time TV for many of us are now text adse…

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#Hashtag University

#Hashtag University

The action of pushing Shift+3 on our keyboards has become part of our everyday lives in the past few years–and it's all thanks to social media powerhouse Twitter. Having permeated almost…

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The 2014 Carnegie Conference

The 2014 Carnegie Conference

Integrating Traditional & Digital Marketing Strategies

January 30-31, 2014
Disney's Yacht & Beach Club Resort

Join us as we explore the critical connection between marketing strategy and enrollment. Through multi-channel marketing, effective branding, comprehensive big data analysis, and thoughtful lead nurturing, this year's conference sessions will sure to inspire you for your next marketing move.

» Save $100. Register Today

 

Upcoming Webinars

Join us for our free Carnegie Connect webinar series to bring you the latest research and best-practice strategies for optimizing your marketing campaigns. The webinars are packed with information and are completely free!

Know Your Analytics!

How to use analytics and online measurements to effectively evaluate digital campaign performances

Date: Tuesday, July 23
Time: 2 pm EST

Has The Stealth Applicant Headed to Graduate School?

Learn some tricks and tips to combat those mystery applications

Date: Wednesday, August 14
Time: 2 pm EST

Online Display for Enrollment

Reaching the right fit for your school through high-performing online display campaigns

Date: Tuesday, September 10
Time: 2 pm EST

» Learn More & Register

Around the Web

50 Percent Of Companies Struggling With SEO Aren't Integrating Social Media [Survey]

It is always smart to have an integrated marketing plan and here are some statistics on some success other companies are getting by doing some extensive social media campaigns.



Twitter Experiments with Retargeting for Advertisers

Interesting option to keep an eye on from Twitter. Twitter has been experimenting with more and more advertising options over the past months and this has the potential to be a big win for the right fit.



Advertisers Double Down on Mobile Paid Search

Check out some statistics on the increase in mobile search spend. It pays to be where your customers are and with today's youth using mobile devices more and more make sure you keep that in mind for your advertising campaigns.


 

Audience Measurement: How to Pass the Test

Audience Measurement: How to Pass the Test

Today's "empowered student" puts higher ed to the test.

And that test goes way beyond their expectations of receiving a compelling experience, regardless of how, when, and where they engage an institution–be it brick and mortar or online.

The fact is consumers are paying attention to a broader…

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