Applying Idioms to Your Digital Marketing

by Stacey Poehler

idioms

Fish Where the Fish Are…Birds of a Feather Flock Together… Age-old idioms are age-old for a reason: they're grounded in sound advice and observation. When you can apply these time-tested truths to your marketing strategy, you know you're doing something right!

Take direct mail, for example. It's a tried-and-true recruitment strategy. However, it works best when it is grounded, even loosely, in the principles of Geodemography–taking both geographic ("fish where the fish are") and demographic ("birds of a feather flock together") characteristics into consideration when building your distribution list, whether you are buying names…


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Digital Byte: Spend Wisely this Spring with SSON: A Highly Targeted Online Display Network

by Angie Ward

Digital Byte

A common predicament among college admission and marketing professionals is getting a measurable return on investment in their online marketing efforts. You find yourself wondering if something worked or not, if there was an increase in applicants, conversions, or website traffic as a result of a display campaign. Measurable impacts are all very important, but there is a fundamental strategy that needs to take place first to ensure you're set up from the beginningto produce a maximum return. It boils down to reaching the highest number of potential students you can in the areas where they live. And not just any students but the ones in line with your admission requirements and preferences, right down to their grades, test scores, lifestyle, and family income. By isolating this audience


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Praise for PC&U

by Mark Cunningham

Praise for PC&U

Congratulations Gonzaga–Ranked #1 in NCAA Men's Basketball!

With Gonzaga enjoying their success this past week for their men's basketball program, we're kicking off with some of their feedback on why they (and several other schools) rank PC&U so high for their recruitment and enrollment marketing efforts…

"Gonzaga University has seen outstanding benefits from advertising in Private Colleges & Universities for the past 21 years. The leads we gain with the different PC&U guides are strong leads with a solid conversion from inquiries to applicants, especially in comparison to other…


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Marketing Fashion Trends in Education

by Meghan Dalesandro

Marketing Fashion Trends in Education

When I was still in school, we all had overalls-they were totally the cool thing to wear. Overalls were effective, looked good (any Kris Kross fans out there?), and respected as a part of fashion-but sadly, they slowly phased out. Then the opinion became, "Oh my, she's wearing overalls? That's so 1992."

Let's compare this to marketing. Consider print, and later e-mail, to be the overalls of marketing. Print was well-established, and we can all remember when it had its day as a marketing fashion must-have. Then e-mail became wildly popular in the early 2000s and was all the rage–the new overalls, if you will. Colleges were transitioning accordingly: if you were buying lists, you were likely buying…


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Search Engine Marketing Webinar

Join Us March 27, 2013, 2:00 pm ET for a FREE Webinar!

The presentation will discuss Search Engine Marketing, Search Engine Optimization, and Pay Per Click Advertising. By using best-practice search engine optimization techniques, you can improve the visibility of your school when students query the search engines for courses and subjects you have to offer. With Pay Per Click Sponsored Search, your school can promote courses and departments when prospective students are actively searching for a school.

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Around the Web

with George LaRochelle

Around the Web

Here are a few links to some articles that have piqued our interest on the web:

Insights for 2013: Understanding Your Customers & The Full Value of Digital

Google encourages marketers to look at comprehensive programs. No more first-touch or last-click models–marketers need to consider the entire interaction journey.

18 Meta Tags Every Webpage Should Have in 2013

This is a bit more on the technical side of SEO, but getting the basics down is very important. Check this post out for some good tips on the important meta tags you should have in place on your pages. Having the right tags can make it so much easier for users to share and find your pages.

Google Tag Manager Helps You Sort Out Code Overload

Using Google Tag Manager, you can take back some of the responsibility for your website from the IT department. After the initial setup, you can use it to make changes to the analytics code on your site on your own schedule.

6 Social PR Secrets to a Better Website

According to Lisa Buyer, "A bad website is like a flat tire: you can't go anywhere until you change it." Find out how to take your website from a liability to a star performer for your school.

NAGAP Conference

Upcoming Events

Carnegie Communications will be exhibiting at the National Association of Graduate Admissions Professionals Conference in Orlando, April 24–26. Please stop by Booth #45 to visit us and find out how we can help your graduate program. If you work on the undergraduate side of the house, please forward this newsletter to your colleagues in graduate enrollment.

Click here to see our full spring/summer conference calendar.


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