Diving Deeper into Data

Diving Deeper into Data

We keep hearing about stealth applicants or visitors not doing what you hoped when they come to your site. And it's true: tracking what's going on is tough. Gone are the days where comparing first-source inquiries to matriculants one-to-one is the only measurement you use. Marketing plans are more complex. Students have access to more information than ever before–and are getting it without you knowing! But the good news is data still tells a very reliable story.

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The Silver Linings of Deposit Deadlines

The Silver Linings of Deposit Deadlines

Deposits are in! Cheers to you, if you've hit your numbers, proving all those recruiting efforts paid off! But like many admission folks, you may have goals that were left unmet. Now you're wondering, how do you fill those gaps going forward, and why were there gaps to begin with? But there is a silver lining to all this: you have data! You now know exactly where your admission goals fell short and can begin to target those prospective students for next year with a brand-new digital strategy using audience segmentation.

Audience segmentation can be a highly effective identifier to use as a baseline for implementing a targeted digital strategy, allowing you to reach a specific type of student for a specific type of program. Once you've identified the programs you need to highlight, you can use the methods below to reach those prospective students for next May.

Targeted Online Display: Utilize a targeted network of sites constructed based on the interests and topics…

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Client Feedback: 52 Enrolled Students from PC&U

Client Feedback: 52 Enrolled Students from PC&U

With May 1 over, schools are now able to compare their 2013 enrollment numbers with their goals. Our clients have some great spring figures to report, including an incredible number of deposits stemming from our PC&U Services.

For one school, they were thrilled to share that for last year's fall 2012 class, their PC&U participation delivered:

  • 422 Applicants
  • 226 Accepted Students
  • 52 Enrolled Students

And they are happy to report their numbers are looking equally great for fall 2013–in no small part thanks to the multi-channel reach of PC&U. Through print, e-mail, and online, PC&U is poised to yet again be a leading resource for the hundreds of schools participating.

See for yourself! If you are looking to boost your enrollment please contact us directly or visit our Request Info Page about what PC&U can do for you

 

What is the secret to graduating debt free?

College Debt

It's the question on students' minds these days. That's why we're asking you, our colleagues in higher education, for your answers, to be compiled and shared on CollegeXpress. To contribute, send your response (up to 200 words) to jtomer@carnegiecomm.com. Thank you!

 

Conference Connections

Conference Connections

From NAGAP to TACAC to SACAC, this season is just full of conferences! It's such a great time to connect with old colleagues, network and meet new ones, and pick up a few new tricks of the trade. That's what we exhibitors hope for you–that you'll learn something new…maybe even from us!

You'll find a Carnegie person at just about every conference we can get ourselves to. And for us, exhibiting at these events is very similar to those admission teams standing behind the tables at college fairs. We look for ways to stand out amongst our competitors, just like you and your staff. We are eager…

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Around the Web

What to expect from Penguin 2.0.

Matt Cutts revealed last week that Google Penguin Update 2.0 is on the way, and that it will be a big one. Here are a few things you should know to be ready.

The ABCs Of A/B Testing

You should always be testing and measuring. Always. This is a good primer on what, how, and when to test. It also goes into how to determine your results from your testing.

Do You 404 Or 301 A Web Page?

If you recently changed your website make sure you have the technical bits taken care of. Have your website administrator use a 301 redirect if you replaced a page to make sure you don't loose traffic or rankings.

In Mail We Trust

Don't forget to check the mail. As part of an multi-touch integrated marketing campaign never forget the importance of Direct mail. When it comes to personal information there is a large trust factor for brands using Direct mail.

 

Is the Stealth Applicant Headed to Graduate School?

Grad Market

Several years ago "stealth applicant" became the buzzword in undergraduate enrollment offices. As they struggled to deal with the dramatic rise in prospects that applied without having contacted the school before, admission professionals began searching for ways to communicate with these elusive students. Since we work across all areas of campus, we were able to see that while undergraduate offices were plagued by this phenomenon, graduate offices were experiencing it on a much lighter scale.

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