Three Steps to Start Using Web Analytics

Three Steps to Start Using Web Analytics

Throughout admission season, it's often helpful to measure the success of your recruitment efforts in real time. As you consider fine-tuning your enrollment management goals during this admission cycle, keep in mind this recent study by Google and Compete, which found nine in 10 enrolled students used the Internet to research higher education institutions…


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Get Your Search On: 4 Tips for a Better Student Search

Get Your Search On: 4 Tips for a Better Student Search

It's that time of year again: back to school. And this year's high school seniors have one thing on their minds–applying to college. But is your college among their choices? If you are doing your Student Search right, it should be!

Student Search has been a long-standing staple of college marketing and recruitment plans, but as…

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Get More Students To Raise Their Hand About Your School

Get More Students To Raise Their Hand About Your School

Qualification. Interest. Fit.

When making decisions across all enrollment marketing channels, the way to ensure you're spending those budget dollars in the most efficient way possible is to ensure the focus (and money) is pointed towards students…

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The 2014 Carnegie Conference

The 2014 Carnegie Conference

Integrating Traditional & Digital Marketing Strategies

January 30-31, 2014
Disney's Yacht & Beach Club Resort

Join us as we explore the critical connection between marketing strategy and enrollment. Through multi-channel marketing, effective branding, comprehensive big data analysis, and thoughtful lead nurturing, this year's conference sessions will sure to inspire you for your next marketing move.

» Save $100. Register Today

 

Digital Byte: Own it! Why PPC Matters Now More than Ever

Digital Byte: Own it! Why PPC Matters Now More than Ever

College admission season is in full swing. The back-to-school buzz is over, and students across the country are entrenched in the search for the perfect college – if they're not already furiously filling out their applications. Coupled with a competitive college marketplace, maintaining a prominent online presence in this peak college search season is critical. Consider yourself very fortunate if your institution has a website with all the SEO best practices in place – rock-solid content, updated title tags and descriptions, and a great social media presence is a big accomplishment. It puts you at the top of the organic SERP (search engine results page), so there's no need to actually pay for clicks during the busiest time of year…

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Around the Web

Q&A With Google On The New Gmail Inbox Tabs

E-mail marketing is something you need to keep on top of and with Google's new Promotions tab you have to be even more vigilant in making sure you are producing the best content. Here is a Q&A with Google on how the new "Tabs" are working out.


404 Page Best Practices

Websites change all the time and sometimes that means a user will reach the dreaded 404 Page Not Found page. If you take some time to design your 404 page it may help re-engage visitors and keep them from leaving your site when they can't find what they are looking for.


Which Industries Get Top Marks for Email Marketing on Desktop, Mobile?

Mobile has surpassed desktop as the device used to open the greatest percentage of e-mail marketing messages in the US. Check out this article and find out the amount of time spent reading e-mail on average by device and the click-to-open rates on marketing e-mails sent by Yesmail Interactive in Q2 2013.


 

Carnegie heading to NACAC!

Carnegie heading to NACAC!

Be sure to stop by our booth #401 or attend our presentation: Using Data Analysis and Market Segmentation to Reach the Right Prospects Online to be entered to win a free registration to the Carnegie Conference.


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