Search Differently

Search Differently: Take a New Approach to Traditional Higher Ed Marketing

Have you spent the last few weeks and months agonizing over creative, content, and execution of your sophomore and junior Search? If…Read More

 
Boost Your Out-of-State Recruitment

Boost Your Out-of-State Recruitment

For the better part of 20 years, I've heard that my home state of New Jersey is one of the biggest exporters of college-bound students in the country, with about half of those…Read More

 
Get More From Your Analytics in 2014: Part 2

Digital Byte—Get More From Your Analytics in 2014: Part 2

n an earlier Digital Byte this year, we discussed some key Analytics metrics that can give you performance insight on a branding…Read More

 
How Do Your Numbers Look?

How Do Your Numbers Look?

Last week I visited 12 different college campuses and admission offices. With it being just a couple weeks shy of May 1, the conversation of course took the direction of how numbers were…Read More

2015 Carnegie Conference
 
Around The Web

5 Tips to Create a Killer Subject Line
What does a fantastic subject line look like? How long is it? Is it personal or professional? What must it communicate? If your subject line doesn't grab your reader, it will be deleted like the other 200 emails your reader sees that day.


Twitter And Facebook Declare #MarchMadness Victories
Over 2 million tweets from just the championship game and over 15 million people posting, commenting, or liking tournament content on Facebook since selection Sunday there certainly was a lot of social media engagement for a lot of brands and colleges. Check out some interesting stats published by Facebook and Twitter.


#EMChat
A great resource for all enrollment managers and recruitment marketers. Check them out on Twitter every Thursday night at 9pm ET by following #EMchat. Join the conversation!


How Brands Can Connect With Teens Using Social Media
An interesting look at how an iconic brand looks into using video to achieve its version of branded storytelling.


'Ivory tower' bucking social media
Check out how University scholars are largely resisting the use of social media to circulate their scientific findings and engage their tech-savvy students.