Did Jerry Seinfeld Invent Display Advertising?

Did Jerry Seinfeld Invent Display Advertising?

Okay, no. Obviously not. But stay with me here. First, let it be known that unlike many of my colleagues, I am not a Seinfeld fan…Read More

 
The Importance of Message Match. Landing Pages 101

The Importance of Message Match. Landing Pages 101

So, you've heard about this "message match" thing, and you're wondering how it's relevant to your educational marketing…Read More

 
Top 8 Digital Webinars from 2014  Free to watch on CarnegieComm.com

Top 8 Digital Webinars from 2014 — Free to watch on CarnegieComm.com

2014 was a year filled with innovation and changes for how digital strategies can be applied to enrollment marketing. Strategies and…Read More

 
Digital Byte: Don't Scrooge Out on These 3 Digital Strategies

Digital Byte: Don't Scrooge Out on These 3 Digital Strategies

Bah, humbug! For many people this is a glorious season filled with holiday cheer, family traditions…Read More

 
2014: The Year That Search Differently Was Born

2014: The Year That "Search Differently" Was Born

Towards the end of 2013, the admissions and marketing folks at a Pennsylvania college asked Carnegie to…Read More

2015 Carnegie Conference
 
Upcoming Webinars

"Wait, it's possible to target our Search lists online? How?"

Date: Thursday, January 15, 2015
Time: 2:00 pm ET.

Segment your lists, target your message, and be visible online. Whether it's an inquiry database, search list, alumni database or high value businesses for recruitment, IP Select lets you send your online marketing right into the devices at a specific street location over their IP address. This webinar will give you some great ideas on how to leverage this technology to enhance your recruitment efforts. Come prepared for a "What? How is that possible?" moment.

Register before space runs out »

 
Around The Web

The Anatomy of a Perfect E-mail - Info-graphic
E-mail marketing messages are the most viewed forms of marketing. Check out this infographic with some very interesting facts and figures about e-mail like 92% of people consider e-mail to be a valuable communication and collaboration tool. Just like this newsletter.


The Top 10 Keys to Writing Attention-Capturing Subject Lines
35% of recipients open e-mails based on the subject line alone. These quick tips will help to increase your open rates.


Report: 66 Percent Of E-mail Opens On Mobile, Mostly iOS Devices
Interesting facts about e-mail open rates by device, time of day, and vertical. Understanding trends like these will help you produce quality e-mail campaigns that your users will respond to.


Making Sense Of Your Google Analytics
Using Google analytics is a crucial part of your online success. Without analytics you can't tell if your website is doing what you think it is. Here is some basic information that will help you understand your site and your visitors.


Ann Handley Talks Writing Ridiculously Well
Check out #CarnegieConf speaker Ann Handley as she talks about content marketing and her new book Everybody Writes: Your Go-To Guide To Creating Ridiculously Good Content. Her insights into content creation are a great resource for all marketers.