PC&U: Year-End Numbers and Feedback are In

PC&U: Year-End Numbers and Feedback are In

It's a new year, and we're excited to help students and colleges connect through PC&U in 2014, but we also enjoy looking back. Hundreds of colleges rely on PC&U every year to boost inquiries, applications, and enrollments.

Here are a few numbers we're excited to report from 2013

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Measuring Success with Clemson's Creative Services Web Team

Measuring Success with Clemson's Creative Services Web Team

Part of our ongoing focus on leaders implementing digital strategies to enhance efforts with enrollment management, this post takes a look at some major projects undertaken by Clemson University's Creative Services Web Team.

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Carnegie Connect Webinar Series

If you were unable to attend our webinar "Using Online Strategies to Market a Specific Program," the recorded session is now available for download.


Carnegie Connect Webinar Series

Using Online Strategies to Market a Specific Program

Whether it's a new program or one that has become a priority, we'll explore several digital marketing strategies to help you promote a graduate, undergraduate, summer program, private school, alumni, or online program that will yield results. From initial branding and awareness to conversion, creating a surround digital strategy is critical for reaching your enrollment goals.

 

Digital Byte: How to Hit Your Prospective Student Targets with IP Precision

Digital Byte: How to Hit Your Prospective Student Targets with IP Precision

One of the shiny new toys in 2014's online marketing shop is, without a doubt, IP targeting. The idea of reaching specific residences of your prospective audience and serving unique messaging to them through banner advertising excites marketing and admission folk alike.

While a targeted online display program is great for branding and awareness, IP targeting is an ideal method for reaching an audience you already know on some level is your ideal audience. You can reach students who are serious contenders for your institution with practically pinpoint accuracy. And it doesn't stop there-friends, parents, siblings, and any other stakeholder in the home using that router or WiFi will get targeted, thus maximizing your reach and your budget.

Here's how it works: You start with a mailing list-maybe a search buy, your inquiry pool, a non-responder's list, or even…

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Around the Web

8 Smart Ways to Combine Blogging with E-mail Marketing for Best-Selling Results

As part of an integrated marketing campaign, making sure your content and e-mail marketing are working together. Here are some solid ideas on where to start.


98% of Global Marketers Increasing or Maintaining Digital Spend

Survey of marketers to identify the major challenges, areas of potential growth, and channel-by-channel strategies that marketers must know in 2014. What are your priorities in 2014? How do you track success?


E-mail Subscribers - Don't Let Them Leave Angry

The primary reasons why someone unsubscribes to your e-mail are frequency and relevancy. Respect your users and follow some of these tips to minimize your unsubscribe rate or learn something to improve your process.


Mobile E-mail Opens Trump Those on Desktop

An ever-growing trend that doesn't look like it is going to stop any time soon. Evidence that your e-mail campaigns must be created with mobile devices in mind. Don't count on someone having to pinch, swipe, and zoom all around to read your e-mail.