Searching for Summer

Searching for Summer

Ahhh, summer. Time for vacation. Time to relax. Time for the beach, BBQ, and enjoying those lazy days. Right? Wrong!…Read More

 
A Retrospective Look: Using Annotations with Google Analytics

A Retrospective Look: Using Annotations with Google Analytics

As the dust begins to settle on campus after commencement activities have concluded, some of the most…Read More

 
Digital Byte: Mapping Out Your Online Display Route

Digital Byte: Mapping Out Your Online Display Route

Trouble deciding which Online Display program best suits your needs? You’re not alone. Determining where…Read More

 
International Lead Generation Numbers on the Rise

International Lead Generation Numbers on the Rise

So far this year, leads delivered to colleges from Carnegie’s international recruitment platform are up 143%…Read More

 
Carnegie Conference 2015 FAQ's

Carnegie Conference 2015 FAQ's

Mark your calendar! The 2015 Carnegie Conference will be here before you know it, and we wanted to answer some common questions…Read More

2015 Carnegie Conference
 
Upcoming Webinars

Join us for our free Carnegie Connect webinar series to bring you the latest research and best-practice strategies for optimizing your marketing campaigns. The webinars are packed with information and are completely free!


Webinars

Analytics for Higher Education
Have you set a goal to start using Google Analytics at some point recently? This 45 minute webinar will focus on a few high-level and key “must have” reports and tools to successfully gauge your efforts with enrollment management. Who should attend? Beginner Google Analytics users interested in gaining specific insights to understand the traffic patterns of your prospective student audience.

Date:

 Thursday, June 26

Time:

 2 pm EDT

 
Around The Web

How to Use Google Analytics Site Search Reports
If your website has search functionality you should be taking advantage of that. This is valuable information from actual users of your site. Great actionable insights.


The Data You Need To Improve Your Email Click Through Rate
Increase the engagement rates of your e-mail campaigns with these four ideas. The idea of a successful e-mail campaign is to have the highest possible open and click through rates. Use these tips to help.


Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird
What is a Google algorithm and what does it mean when it changes? Here is an easy read to get caught up on all the most recent high impact changes Google has made that effect the way your site shows up in search results.


The Power of Personalization in an Impersonal World
Rise above the noise and let your marketing efforts be seen. Use data to make a better connection with your users that will lead to long term success.